What makes a great logo and sign?

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What is a Logo? ,[object Object],[object Object]

Why is it Important? ,[object Object],[object Object],[object Object],[object Object]

Why use an Icon? ,[object Object]

What Makes a Great Logo? ,[object Object],[object Object],[object Object]

What to Avoid ,[object Object]

5 Steps to a Great Logo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example - Gap ,[object Object]

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Final Logo Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Signage – Why Important? ,[object Object],[object Object],[object Object],[object Object]

Signage – Why Important? ,[object Object]

What Makes a Great Sign? ,[object Object],[object Object],[object Object]

What not to do ,[object Object],[object Object],[object Object]

Good Banner – Bad Banner ,[object Object]

Signage Ideas ,[object Object],[object Object],[object Object],[object Object]

Sign Vendor Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Signage Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What makes a great logo and sign?

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What makes a great logo and sign?