2. Web 2.0 Community Strategies Inside and Out Kimberly Edwards Product Manager June 6, 2009
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4. The Wrong Conversation I want a Community! I’ll make you one!
5. The Wrong Conversation… Here’s a large Community toolset! ?!
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7. Wikipedia Number of Participants Degree of Individual Engagement Information Consumers Editors & Contributors A single, content-centric platform = Enterprise Wiki A Web 2.0 Lesson from the Consumer Web
8. The questions are: “ Which technology tool or tools are best?” “ How should they be deployed?”
9. Community Group of people sharing a common understanding who reveal themselves by using the same language, manners, tradition and law. en.wiktionary.org /wiki/community
10. Community … In human communities, intent, belief, resources, preferences, needs, risks and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness… en.wikipedia.org /wiki/Community
11. Community… … In sociology, the concept of community has caused infinite debate … en.wikipedia.org /wiki/Community
12. Community of Practice The concept of a community of practice (often abbreviated as CoP) refers to the process of social learning that occurs and shared sociocultural practices that emerge and evolve when people who have common goals interact as they strive towards those goals. http://en.wikipedia.org/wiki/Community_of_practice
13. Virtual Community of Practice To some a virtual community of practice is a misnomer as the original concept of a community of practice (CoP) was based around situated learning in a co-located setting. However, with increasing globalization and the continued growth of the Internet many now claim that virtual CoPs do exist… http://en.wikipedia.org/wiki/Virtual_Community_of_Practice
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15. Communities Virtual Enabled by technology Group of People working together with a shared focus This applies to all communities, not just CoPs
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18. The Spectrum & Domain of Virtual Enterprise Communities Number of Participants Degree of Individual Engagement Team Customers CoP Dept. Intranet Area of Knowledge Tasks Shared Product Common Roles Shared Role = Employee Enterprise 2.0 Collaboration & Content Creation Content Consumption
19. Other Kinds of Virtual Communities? Number of Participants Degree of Individual Engagement Team Customers CoP Dept. Intranet ? Web 2.0 Lessons from the Consumer Web
20. Facebook, MySpace, LinkedIn, etc. Number of Participants Degree of Individual Engagement Users Social networks create opportunities for self-organizing communities based on a selected focus Community A Web 2.0 Lesson from the Consumer Web
35. A Plague of Wikis I want a Wiki! Can you use the enterprise wiki so that everyone can access you entries? … or, are there confidentiality issues that drive the need for a standalone ?
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41. The Right Conversation We have a Community - we want to start working virtually! I’ll get you the right tools and help you use them!