The College of Communication Arts & Sciences at MSU has published a strategic report of some of key accomplishments and milestones in the college over the past five years (2004-2008).

1. Arts & Sciences M I C H I G A N
Communication
College of
S TAT E U N I V E R S I T Y
change...
Strategic Report
2004–2008

2. change and transformation
A celebration of
Arts & Sciences M I C H I G A N
ication The College of Communication Arts and Sciences at Michigan State University is one of the largest and most
S TAT E U N I V E R S I T Y respected communications colleges in the world. Nevertheless, like many colleges, we needed to create new
opportunities and achieve a new level of excellence.
Over the past five years . . .
This is the story of how stakeholders of the college banded together over the past five years to effect a remarkable
The College of Communication Arts and Sciences reached an all-time high of 110 cultural transformation. It is a tribute to the creativity, energy, and initiative of a highly dedicated group of faculty and
staff, the support of central administration, and the success and loyalty of alumni and students.
full-time faculty members, adding nearly 30 new positions.
It is also the story of how the academic discipline of “communications,” broadly defined, is thriving in the 21st
The number of study abroad programs offered by our college more than doubled century. The confluence of two revolutions—in digital media and health communication—has given new
prominence to our field and created many new opportunities for interdisciplinary collaboration and research
and now totals 34.
funding.
Faculty in our college collaborated to bring more than $30 million in grant funds to the The change that occurred in our college since January 2004 wasn’t easy, and it didn’t happen overnight. But we
accepted the challenge and set a fast and aggressive pace to
university.
n generate new research funding;
Five alums (Michael Budman, Mary Anne Gale, Brian Hawkins, Carole Leigh Hutton, and Diane Neal) n design innovative academic programs rooted in new interdisciplinary partnerships
won university-wide alumni awards. on and off campus;
n expand our international presence and programs; and
n attract new alumni support for scholarships and new learning
Fact:
Fun
The college added new interdisciplinary programs in computer game design, sales environments.
communication, retailing, and media arts and technology, as well as programs in Dubai. Question: What is the name of the international
five years clothing company cofounded by CAS alums
The success of our efforts is evidence that dramatic transformations can happen. With
Michael Budman (BA ’68 Advertising)?
a new attitude, an energetic and passionate point of view, and a renewed sense of
The placement rate for our graduating seniors topped 91 percent. purpose, our college is very different today from what it was five years ago. As we Carhartt
celebrate five years of change, we are happy to share this blueprint for change, which
Birkenstock
may benefit other units that seek new opportunities.
Our college earned No. 1 rankings nationally for educating researchers in the areas of “health Roots
communication” and “communication and technology.” Nike
Answer: Roots. Established in 1973, Roots is
The college built on the momentum of its first 50 years and doubled the number and value of Canada�