This deck was presented during the 3/24/11 virtual briefing with dozens of media and bloggers. Creme of Nature adds five new products to their popular Argan Oil line of hair care products!
Creme of Nature Argan Oil Expansion Virtual Briefing Deck
1. Lunch with …
A Virtual Media
Briefing
March 24, 2011
12:30 EDT to 1:30 EDT
2. • Leader in the ethnic hair care industry
• Strong heritage, long-standing brand
• More than 30 years of consumer and professional beauty products
– Shampoos
– Conditioners
– Treatments
– Relaxer
– Hair color
– Lotion
3. Teneya Gholston,
Marketing Manager
• Manages global integrated marketing for
Creme of Nature
– Shampoos
– Conditioners
– Treatments
– Relaxers
• Creme of Nature expert spokesperson
and licensed cosmetologist
4. Dr. Fran Cook-Bolden,
Creme of Nature Dermatologist
• Expert on ethnic skin and hair
• Director of Skin Specialty Group in NYC
• Practices dermatology and cosmetic and
laser surgery in Manhattan
• Founder and director of the Acne and
Pigmentation Treatment Centers in NYC
• Attending physician at St. Luke’s-
Roosevelt Hospital Center
• Founding associate director of the Skin of
Color Center
• Author of Beautiful Skin of Color
5. • Certified Organic Ingredients, including
Argan Oil
• New fragrance – shampoos and conditioners
6. Argan Oil … A precious and rare oil
• “Liquid gold” of Morocco
• Rich in Fatty Acids, Vitamin E and powerful
antioxidants
• Radiant shine
• Lightweight oil
• Instant absorption
• Rapid nourishment
• Revitalizes & protects
• Intensive hydration
• Certified Organic Ingredient
8. • Award-winning Gloss & Shine Polisher
– Blog giveaway until March 31
• The Nature of Beauty Blog
– cremeofnature.typepad.com/blog/
9. Creme of Nature with Argan Oil
Oil Treatment
• Nutrient-rich
• Light-weight for instant absorption and long-lasting shine
• Strengthens & prevents damage
• Reduces frizz
• Comparable to the salon treatments
• 3oz, $8.99
10. Creme of Nature with Argan Oil
Oil Moisturizer
• Oil-rich formula
• Adds shine
• Restores moisture, deeply nourishes, protects
against heat styling
• Strengthens & prevents damage
• 8.45oz, $5.29
11. Creme of Nature with Argan Oil
Moisture & Shine Shampoo
• Sulfate-free
• Adds brilliant shine and hydrates hair
• Gently cleanses without moisture-stripping agents
• Strengthens hair while optimizing balance of
hair and scalp
• Detangles, softens and boosts shine
• 12oz, $5.29
12. Creme of Nature with Argan Oil
Intensive Conditioning Treatment
• Strengthens, revitalizes and gives hair luminous shine
• Deeply infuses moisture from the inside out
• For all hair types, including relaxed, natural and color-
treated
• Prevents hair breakage
• Can be used after every shampoo or as a
reconstructor
• 1.75oz, $1.99 & 12oz, $5.29
13. Creme of Nature with Argan Oil
Strength & Shine Leave-In Conditioner
• Unique, dual-action formula with Argan Oil and a
strengthening protein complex
• Protects against damage and heat styling
• Moisturizes hair, adds intense shine and detangles
• Revitalizes chemically-treated hair from inside out
• 8.45oz, $5.29
14.
15. • Creme of Nature & YOU!
– Resource for beauty, health, trend and
lifestyle stories online an offline
– Dr. Fran and Teneya available for interviews
– Product and imagery available to
complement stories
– Fan us on Facebook, follow us on Twitter
and don’t forget to subscribe to the blog
– Editorial contact:
Heather Woodard,
214-741-2100, ext. 223
heather@mstrategiesinc.com
