Georgetown SCS - Week #2 Lecture of MPPR-750
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Mark Story's Week #2 lecture on the origins of public relations
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Georgetown SCS - Week #2 Lecture of MPPR-750
- 1. An Introduction to Public Relations
- 3. What is YOUR definition of Public Relations?
- 7. What is public relations? Publicity Public relations
- 9. What public relations is NOT “Spin” In public relations, spin is a sometimes pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics . Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position.
- 19. Advertorials
- 20. Advertorials
- 24. Examples of Public Affairs Campaigns Government Employees Regulators Elected officials Retirees Shareholders Vendors The Media Law enforcement WorldCom Bankruptcy Filing – July 19, 2002 – a “success” Wall Street
- 25. Examples of Public Affairs Campaigns No crisis or public affairs campaign in place to attempt to help to keep them in business Enron Bankruptcy Filing – December 2, 2001 – a “failure”
- 28. Why PR Matters