Introduction to Blogging from CASE Social Media Conference.

1. Intro to
Blogs
Tuesday, 13 April 2010

2. @me
michael.stoner@mstoner.com
@mStonerblog
mStonerblog.com
slideshare.net/mStoner
+1.802.457.2889
m: +1.312.622.6930
Tuesday, 13 April 2010

3. A blog ... is a type of website ... with regular entries of
commentary, descriptions of events, or other material
such as graphics or video. Entries are commonly
displayed in reverse-chronological order. "Blog" can
also be used as a verb ....
Many blogs provide commentary or news on a
particular subject; others function as more personal
online diaries. A typical blog combines text, images,
and links to other blogs, Web pages, and other media
related to its topic. The ability of readers to leave
comments in an interactive format is an important part
of many blogs. ... Microblogging is another type of
blogging, featuring very short posts.
resource : en.wikipedia.org/wiki/Blogs
Tuesday, 13 April 2010

4. anatomy of a blog
Tuesday, 13 April 2010

5. WHAT
are blogs
good for????
Tuesday, 13 April 2010

6. research
MARCH 2010
ACCOUNTING Pensions in Peril
The funding status of state-sponsored pension
ENTREPRENEURSHIP & plans
INNOVATION ROBERT NOVY-MARX AND JOSHUA RAUH
FINANCE
Timing Is Everything
INTERNATIONAL BUSINESS The duration of climate agreements influences
their success
BÅRD HARSTAD
LEADERSHIP
MANAGERIAL ECONOMICS And the Poor Get Poorer
The economics of higher global temperatures
MARKETING MELISSA DELL, BENJAMIN F. JONES AND BENJAMIN A.
OLKEN
OPERATIONS
POLICY, POLITICS & SOCIAL The Sounds of Silence
ENTERPRISE Consumers cue on corporations’ crisis
communications
ERIC LUIS UHLMANN, GEORGE E. NEWMAN, VICTORIA L
Search
BRESCOLL, ADAM D. GALINSKY AND DANIEL DIERMEIER
INSIGHT IN PERSON
KELLOGG SCHOOL HOME
Trusting the Stock Market
FACULTY DIRECTORY
Impressions influence investors decisions
FACULTY PUBLICATIONS Luigi Guiso, Paola Sapienza and Luigi Zingales
FACULTY EXPERTS GUIDE
Congenital Defect
FACULTY CASES Systemic hospital cost inflation
INSIGHT PRESENTS FACULTY BLOGS William Ocasio
FACULTY BOOKS
The Devil Is in the Detailing
FACULTY NEWS Everything Finance
The SEC Returns to the 1930’s Modeling physician choice of prescription drugs
RESEARCH SEMINARS
Jonathan Parker Tulikaa Bhatia and Lakshman Krishnamurthi
RESEARCH CENTERS
ERP 2010 Are Restaurants Really Supersizing America?
CONFERENCES
Jonathan Parker Restricting restaurant meals may not trim Americans’
NU OFFICE OF RESEARCH expanding waistlines
Code Red Michael Anderson and David A. Matsa
AHIP and Cost-shifting: A Ready-Made Smokescreen
David Dranove and William White To Settle or Not to Settle
Negotiations and attorney interests in medical malpractice
Setting the Record Straight on Medical Bankruptcies cases
David Dranove and William White Yasutora Watanabe
Finance and the Public Interest The Financial Hazards of Aging
Where do we go from here? Why older adults choose riskier investments
Deborah Lucas Gregory R. Samanez-Larkin, Camelia Kuhnen, Daniel J.
Yoo and Brian Knutson
Smoke and Mirrors at the FDIC
Robert McDonald Consistent Contributors
Putting the team first helps solve the “cooperation
problem”
Mark Weber and J. Keith Murnighan
Membership Has Its Punishments
Loyalty programs dissuade firms from pricing products
competitively
Yuk-fai Fong and Qihong Liu
Really, I Can Return It? Sold!
Optimizing your returns policy
Eric T. Anderson, Karsten Hansen and Duncan I.
Simester
We Will Be Right with You
Managing customers with vague promises
Gad Allon, Achal Bassamboo and Itai Gurvich
© Kellogg School of Management, Northwestern University. Kellogg School of Management
All Rights Reserved. 2001 Sheridan Rd, Evanston, IL 60208
Privacy Policy 847-491-3300 / webeditor@kellogg.northwestern.edu
Tuesday, 13 April 2010

7. sharing news & features
Tuesday, 13 April 2010

8. news
Tuesday, 13 April 2010

9. personal insights
Tuesday, 13 April 2010

10. student recruitment
Tuesday, 13 April 2010

11. institutional life
Tuesday, 13 April 2010

12. professional insights
Tuesday, 13 April 2010

13. Blogging success
You own it. Tell your story.
Comments build community.
Post regularly.
Links in/links out.
Market your blog.
Tuesday, 13 April 2010

14. mStonerblog: http://bit.ly/9eA9m
Kellogg Insight: http://bit.ly/TSxJz
iPhone: http://bit.ly/cknRL0
Tuesday, 13 April 2010