This document outlines the top 10 mistakes realtors make in marketing their business. These include using generic brokerage website templates that do not target keywords relevant to their local market, thinking a website alone will generate leads without driving traffic, trying to appeal to all audiences instead of specializing in a niche, relying only on traditional print advertising, failing to include calls to action, not capturing leads from website visitors, not building online relationships, not using video marketing, forgetting about past clients, and not utilizing social media. The document promotes a "Secret Agent Blueprint" training program to help realtors avoid these mistakes.

1. Top 10 Mistakes
Realtors Make
WHEN MARKETING THEIR
BUSINESS

2. How is YOUR Marketing?
 Marketing not effective any more
 Advertising more expensive than ever
 Overwhelmed by technology
 Don’t know where to start
 Can’t generate leads like I use to
 Not getting any real business from my
website

3. What You Will Learn
 How your website is wasting your money
 How you can re-invest your marketing
dollars and spend less
 How to capture and convert more leads
 How you can dominate the search engines
in your market niche
 The #1 way to gain credibility/authority

4. Who Am I?

5. Who am I?
 Assistant to a Realtor 1996-1998
 Licensed May 1998
 Rookie of the Year 1999
 Platinum Producer
 Leading Edge Society
 President’s Circle Award
 Life-time Million Dollar Club
 Broker/Owner/Trainer

6. Mistake #1
Using A Brokerage
Template Website

7. Your website is the Main Hub of
your business
Not keyword targeted
Same as everyone else
No way to capture leads
Generates traffic to Brokerage,
NOT the agent

9. Keywords that are embedded in the
HTML language of this agent’s page are
not even in areas where the agent does
business. The keyword focus here is ALL
about the company.
new orleans real estate, prudential gardner, new orleans, Metairie, Super
search, best mortgage, realestate, realestate, relocate, relocation, homes
for sale, open house, orleans, jefferson, st tammany, st bernard,
mandeville, covington, hammond, folsom, picayune, laplace, jefferson,
ormond, kenner, prudential gardner realtors, gertrude gardner, gertrude
gardner, la, ms, mississippi, gulfcoast, gulf coast, bay st louis, gulfport,
biloxi, long beach, condominium, condos, home, house, sell, buy,
waterfront, townhouse, relocation parish, corporate relocation, property
for sale, property management, realtor, residential, seller, real estate
agent, real estate broker, mls, buyer, commercial, french quarter, Garden
District, waterfront, listings

10. Mistake #2
Thinking that Just
Having A Website will
Generate Leads

11. You are in a sea of sites
You must drive Traffic
to your sites
Put your web address on
everything

12. Mistake #3
Trying to be Everything
to Everyone

13. Be NICHE Specific
Become a “Specialist”
Be recognized as an “Authority”
Even Buyer Agents can
Advertise

14. Mistake #4
Doing What Everyone
Else Does

15. Still using print advertising
Same old tired Listing Ads
Blending in with the crowd
No Differentiation

16. Mistake #5
Not Having a
“Call To Action” In
Ads

17. What can you offer?
What pain can you cure?
How do you deliver?

18. Mistake #6
No Way to Capture
Leads

19. Need a “Lead Capture Page” or
“Landing Page”
Autoresponder System
Follow-up Series

21. Mistake #7
Not Building
Relationships with
Online Visitors

22. Offer them
something they
need
Train them on
the Process
Offer membership
Provide ongoing communication

23. Mistake #8
Not Using Video

24. YouTube is #2 Search Engine
Keeps visitors on site longer
People would rather watch a
video than read your article
Establishes you as the expert
Easy to make

25. Mistake #9
Forgetting Past
Clients

26. Keep the relationship going
More expensive to always be
generating new leads
Send them things
Updates on market
Home maintenance tips
Newsletter
Cards
Notify them of events

27. Mistake #10
Not Using
Social Media

28. Facebook – Would be the 3rd
largest Country
Start the conversation/build
relationships
Targeted Ads
Fan Page vs Profile Page
People spend 1 hr average on
Facebook
Many other social sites

29. Secret Agent Blueprint
STEP-BY-STEP
TRAINING
SecretAgentBlueprint.com