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Behavior Design in 5 Steps to Solve Global Challenges

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Margarita Quihuis
Margarita Quihuis
Tecnologia
1 de 20
•Twitter hashtag #tedxmonterey •@msquihuis
The Source and Potential Solutions to Big Global Challenges is Rooted in Behavior
Behavior Design in 5 Steps: 1. Choose behavior 2. Choose metric 3. Prototype an intervention 4. Measure impact 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate
“Put Hot Triggers In the Path of Motivated People” ~BJ Fogg ~BJ Fogg ~BJ Fogg
What Causes Behavior Change? 3 elements must converge for a behavior to occur: Motivation +  Ability +  Trigger When a behavior does not occur, at least one of those elements is missing.
Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
Bartle’s Player Profiles
Behavior Design in 5 Steps to Solve Global Challenges
Behavior Design in 5 Steps to Solve Global Challenges
Behavior Design in 5 Steps to Solve Global Challenges
Behavior Design in 5 Steps to Solve Global Challenges
Behavior Design in 5 Steps to Solve Global Challenges
Behavior Design in 5 Steps to Solve Global Challenges

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Behavior Design in 5 Steps to Solve Global Challenges

  • 1.
  • 3.
  • 4.
  • 5. The Source and Potential Solutions to Big Global Challenges is Rooted in Behavior
  • 6.
  • 7. Behavior Design in 5 Steps: 1. Choose behavior 2. Choose metric 3. Prototype an intervention 4. Measure impact 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate
  • 8. “Put Hot Triggers In the Path of Motivated People” ~BJ Fogg ~BJ Fogg ~BJ Fogg
  • 9. What Causes Behavior Change? 3 elements must converge for a behavior to occur: Motivation +  Ability +  Trigger When a behavior does not occur, at least one of those elements is missing.
  • 10. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
  • 11. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
  • 12.
  • 13.

Notas do Editor

  1. cut