1. Implementing a Social Media
Strategy
It’s just Facebook and Twitter right?

2. In ethical, psychological, and aesthetic matters, to give a clear reason for
one's judgement is universally recognised as a mark of rare genius –
William James in The Principles of Psychology in 1890
WHAT IS SOCIAL MEDIA

3. Media

4. Conversations

5. Relationships

6. So...

7. Ad
Agency
Guy ->
Social media is more than marketing

8. Social media is a
state of mind

9. “A satisfied customer is the best business strategy of all.”
– Michael LeBoeuf
SOCIAL MEDIA STRATEGY

10. Framework for social media
Community
Engaging
Business Impact
Monitoring
Participating
Goal Setting
Listening
Unaware
Reactive Proactive

11. Unaware

12. Framework for social media
Community
Engaging
Business Impact
Monitoring
Participating
Goal Setting
Listening
Unaware
Reactive Proactive

13. Listening

14. Listening

15. Framework for social media
Community
Engaging
Business Impact
Monitoring
Participating
Goal Setting
Listening
Unaware
Reactive Proactive

16. Have a strategy

17. Have a strategy
• Be CLEAR on what you trying to achieve using
Social Media
• Align your Social Media strategy to your business
drivers
• Engage your stakeholders
• Understand your audience
• Define your channels & tools
• Agree and promote your guidelines, policies,
support and rules of engagement

18. Framework for social media
Community
Engaging
Business Impact
Monitoring
Participating
Goal Setting
Listening
Unaware
Reactive Proactive

19. Listen, Learn, Adapt, Refine

20. Listen, Learn, Adapt, Refine
Site Users in 2005 Users in 2011
MySpace 26.7 Million Who uses MySpace?
Facebook 11.1 Million 750+ Million
Xanga.com 7.9 Million Um what?
Bebo.com 1.5 Million Who knows?
Friendster 1.5 Million Bankrupt
Tribe Networks 515K No idea
LinkedIn 354K 135 Million
Orkut.com 83K Something Yahoo killed

21. Listen, Learn, Adapt, Refine
Then
Now

22. Be Smart not Clever

23. K.I.S.S

24. K.I.S.S

25. K.I.S.S
Source: Nokia Blogs

26. Add value to job seekers

27. Add value to job seekers

28. Provide support to your front line recruiters

29. Your processes must support
ATS

30. Framework for social media
Community
Engaging
Business Impact
Monitoring
Participating
Goal Setting
Listening
Unaware
Reactive Proactive

31. Monitoring

32. Monitoring - Metrics
Branding Reach
Actions
Costs
Reputation

33. Measuring transactions
• Frequency
– How often candidates interact with you
• Reach
– Net new candidates, talent pool
• Yield
– Cost per transaction

34. Content is not
social

35. Framework for social media
Community
Engaging
Business Impact
Monitoring
Participating
Goal Setting
Listening
Unaware
Reactive Proactive

36. Conversations

37. Consistent vision and voice

38. Specific messages and authenticity

39. Specific messages and authenticity

41. Strategy Questions
• How will you support candidates?
• Where do candidates already "hang out"
online? If they already have an established
community instead of trying to create a new
one see how you can support them?
• Do you require a Social Media Policy for your
recruiters so they understand how much time
they can devote to social media?

42. Strategy Questions
• You need to look at the changes social media will
bring to your relationships with candidates?
• Who within your organisation will be impacted by
social media, what communication, education or
training will they need?
• Who within your organisation will be responsible
for the engagement with social media?

43. Personally Getting Started
Curating
Producing
Commenting
Sharing
Listening

44. Four attributes of Social Media:
1. Collaboration
2. Transparency
3. Trust
4. Authenticity

45. michael@inspecht.com.au
Twitter: mspecht