This document summarizes the results of a survey of 57 businesses in North Notts, England conducted in 2010 to understand perceptions of the local area and impacts of the recession. Key findings included that the recession had significant negative impacts locally, with businesses reporting cost-cutting measures and diversifying. Locally, the area was viewed positively but outsiders' perceptions were more negative. The document outlines the agenda for a subsequent meeting, where attendees would discuss how to improve the area's perception, make it more recession-proof, and take action based on the survey results.