1. The new Marketing Career
Thoughts, Concepts & Stories for a New Generation of Marketers
Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
10. My Marketing Job Description
What does your dad do?
He does marketing
What does that mean?
I’m not sure…he works a lot on his
computer and plays Wii at the office
Well, not exactly…
11. PLAN
CREATE
GOVERN Content Write
Maintain Review
Measure Marketing Revise
Approve
Publish
Store
Delivery
Display
Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters
22. Suggested Reading
Church of the Customer
Duct Tape Marketing
Marketing Minute
Marketing Sherpa
Logic + Emotion
Marketing Profs
Inside Adwords
Brand Autopsy
Tom Fishburne
Copyblogger
Web Ink Now
Chris Brogan
Seth Godin
Junta42