50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People's Lab Quarterly Magazine, as a showcase of our capabilities. For more, see: http://peopleslab.mslgroup.com

1. MSLGROUP Peopleʼs Lab:
Insights Network#

2. What is Peopleʼs Lab?#

3. Peopleʼs Lab: Crowdsourcing Insights &
Innovation#
Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform and
approach that helps organizations tap into peopleʼs insight for
innovation, storytelling and change.#

4. Peopleʼs Lab crowdsourcing platform#
The Peopleʼs Lab crowdsourcing platform comes with four pre-
configured crowdsourcing applications, each with its own theme. #
1# 2# 3# 4#
Expertise Innovation Research & Contest &
Request! Challenge Insights Network# Activation
Network# Network# Moderators post Network#
Community Moderators post scenarios and Community
members post innovation community members post
requests for challenges and members post their multimedia content
expertise and community stories and and comment/ vote
respond to othersʼ members post their comment/ vote on on othersʼ content.
request by insights and othersʼ stories. The The most popular
contacting them, or comment/ vote on most popular story content is
sharing an insight. othersʼ insights. themes are showcased.#
The most popular The most popular showcased.#
open requests are insights are
showcased.# showcased.#

5. Peopleʼs Lab insights and foresights approach#
The Peopleʼs Lab crowdsourcing platform also enables our distinctive
approach for distilling insights and foresight from conversations and
communities.#
1# 2# 3# 4#
Organic MSLGROUPʼs own Custom insight Deep dive
conversation insight communities! ethnographic
analysis! communities! # research #
# # # #
To identify themes To track important To create insights To tie together
from social web trends over time.# to solve a specific insights via
conversations.# problem.# immersion into
communities.#
Photo from novecentino on Flickr#
#

6. What is MSLGROUP Insights
Network?#

7. MSLGROUP Insights Network#
MSLGROUP Insights Network consists of 50+ MSLGROUP thinkers
and planners, who share and discuss inspiring projects on corporate
citizenship, crowdsourcing and storytelling.#
Note: The Insights Network is only open to MSLGROUP employees at this stage.#

8. How to use the Insights Network?
(Only for MSLGROUP employees)#

9. Step 1: Log into Peopleʼs Lab#
Log into the Peopleʼs Lab network by clicking on the “Login (For
Members)” link at http://peopleslab.mslgroup.com. If you have forgotten
your password, rest it by clicking on the “forgot password” link.#
Note: The Insights Network is only open to MSLGROUP employees at this stage.#

10. Step 2: Explore the Insights Network#
You can post “insights” on three “topics”: corporate citizenship,
crowdsourcing and storytelling. You can also vote and comment on
othersʼ insights.#
1. Go to the public
Peopleʼs Lab website.#
1# 2# 3# 4# 5# 7# 8#
2. Go to the homepage
6# of the private Peopleʼs
Lab network.#
3. Read community
manager blog.#
4. Explore most
popular people and
insights.#
5. Explore other
people on the network.#
6.Select your network
from the dropdown
menu.#
7. Explore everyoneʼs
activity on the network.#
8. Explore and edit
your own profile.#
Note: The Insights Network is only open to MSLGROUP employees at this stage.#

11. Step 3: Share your own insights#
All Peopleʼs Lab networks have a Tumblr-like rich input interface which
allows you to add your insight as text, photo, video, or link, without
screenshots or embed codes.#
1. Add an insight as
1# 2# 3# 4# 5# rich text.#
2. Upload an image.#
3. Add a YouTube
link and the video is
automatically
embedded.#
4. Upload a file. #
5. Add a link and
the screenshot is
automatically
captured.#
6. Attach the insight
with a specific topic.#
6#
Note: The Insights Network is only open to MSLGROUP employees at this stage.#

12. Step 4: Vote or comment on othersʼ insights#
Vote or comment on othersʼ insights. These show up on the network
activity stream on the homepage and the dashboard. You get points for
each action. The leaderboards are compiled based on points. #
Note: The Insights Network is only open to MSLGROUP employees at this stage.#

13. Peopleʼs Lab insights and
foresights#

14. Peopleʼs Lab insights and foresights#
The Peopleʼs Lab team shares insights and foresights from the
MSLGROUP Insights Network on the Peopleʼs Insights weekly blog and
the Peopleʼs Lab Quarterly magazine.#
QUARTERLY#
1# 2# 3#
MSLGROUP Insights Peopleʼs Insights Peopleʼs Lab
Network# weekly blog# Quarterly magazine#
#
50+ MSLGROUP We do a deep dive into Every quarter, we will
planners share and conversations around compile the best
discuss inspiring one project -- on the insights from the
projects on corporate MSLGROUP Insights network and the blog in
citizenship, Network itself but also the iPad-friendly
crowdsourcing and on the broader social magazine, as a
storytelling.# web -- to distill insights showcase of our
and foresights. # capabilities.#
Source: http://peopleslab.mslgroup.com #

15. For more, see:
http://peopleslab.mslgroup.com #