The Shanghai Free Trade Zone (FTZ) has been one of the most anticipated reform measures that reflect the next stage of economic liberalization of China. In the second issue of MSLGROUP's ongoing series, we have identified several key stakeholders that will help you navigate the complexities of the zone and provided an organization chart of names and positions. We also highlight some noteworthy developments and important changes to the negative list and legal framework. MSLGROUP China consultants meet regularly with senior officials in Shanghai and Beijing to deliver an insider's perspective into the FTZ. Please contact us if you'd like to meet and discuss strategies to engage FTZ stakeholders.

1. The Shanghai Free Trade Zone
MSLGROUP China consultants meet regularly with senior officials in Shanghai and Beijing to deliver an insider’s
perspective into the Shanghai Free Trade Zone (FTZ). This intelligence briefing is part of an ongoing series produced by
MSLGROUP China for clients and companies interested in the FTZ.
For more information please contact Ms. Lusha Niu, Director, MSLGROUP China
lusha.niu@mslgroup.com Tel: +86-21-5169 9311 ext. 6308 or +86-139 1062 8855.
MSLGROUP is Publicis Groupe’s flagship strategic communications and engagement consultancy with over 3,400
professionals in over 100 offices in 22 markets. MSLGROUP in Asia includes brands MSLGROUP, Genedigi Group,
Luminous Experimental Marketing Communications, 20:20 MSL, CNC and King Harvests. It has 35 owned offices and
over 1,600 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Kuala Lumpur,
Seoul, Singapore, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. An activation
network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network
adds another 23 Asian cities to our reach. MSLGROUP in Asia is widely recognized as an industry leader and was
awarded PR Agency Network of the Year for two consecutive years in 2012 and 2013 by Campaign Asia, as well as Asia
Pacific Consultancy of the Year 2013 by the Holmes Report.
Named ‘China Agency of the Year’ twice in the last four years by the Holmes Report , MSLGROUP China is the fastestgrowing PR and social engagement firm in China since 1994. MSLGROUP China is a full-service international strategic
communications firm with 200+ staff in Beijing, Shanghai, Guangzhou and Chengdu.