Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to communicate with their audiences. Our research on 'Curing the Content Headache' examines the challenges faced by corporate communication professionals to mine, refine, create and publish corporate content across various paid, owned & earned media channels. Carried out in April 2014 with the help of Tapestry Research, the survey compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.

1. Curing the
content headache
Full results

2. 2Executive summary

3. Data

4. 4
54%
46%
43%
9%
Q1. In your company, where is digital content managed?

5. 5
45%
8%
12%
44%
3%
Q2. Is your company producing original content specifically for
digital channels or repurposing existing content made for TV, print
or other media?

6. 6
79%
41%
25% 22% 22% 20% 17%
7%
Q3. Which of these describes your company?

7. 7
93%
39%
65%
73%
80%
51%
21%
32%
49%
18% 16%
2%
73%
44%
61%
65%
45%
65%
28% 29%
40%
16% 15%
2%
Corporate communications
Consumer communications
Q4 .Which digital channels are you using currently to distribute
and share your content?

8. 8
94% 71% 64% 53%
39% 35% 34% 31%
Q5. For which of the reasons below is your company producing
digital content?

9. 9What about in a year's time, do you
think you will be distributing
more, less or the same as you are
now?
91%
9%
88%
10%
Q6. Would you say you are
distributing more, less or the same
amount of digital content
compared to a year ago?

10. 10Q7A. In 2013, what % of your
marketing/ communications
budget did you invest in creating
and distributing digital content?
In 2014, what % do you expect to
see invested in it?
2%
29%
9%
2%
36%
0
32%
14%
6%
37%

11. 11
29%
71%
0
Q7B. Do you expect to increase or decrease in investment in
creating & distributing digital content in 2014 vs 2013?

12. 12
44%
48%
1%
19%
44%
29%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?

13. 13
19%
58%
16%
38%
50%
6%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?

14. 14
51%
43%
1%
30%
58%
3%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?

15. 15
65%
34%
1%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?

16. 16
40% 40% 33%
38% 32%
36%
22% 28% 31%
Q9. Do you think your company has what it needs to be successful
with your digital content in 2014?

17. 17
19%
28% 25% 21%
42%
49%
44%
39%
39%
23% 31%
40%
Q9. Do you think your company has what it needs to
be successful with your digital content in 2014?

18. 18
34%
53%
70%
32%
47%
38%
28%
52%
19%
9% 2%
16%
Q9. Do you think your company has what it needs to
be successful with your digital content in 2014?

19. 19
66%
38% 38%
30%
42%
51%
4%
20%
11%
Q9. Do you think your company has what it needs to be successful
with your digital content in 2014?

20. 20
1st 2nd 3rd 4th
51% 49% 35% 33%
Finally, looking ahead to the next year, please choose your three
biggest challenges from the list below.

21. 21Defining what is good content

22. 22Needle in the haystack

23. 23Needle in the haystack

24. 24Sharing is not in our culture

25. Methodology

26. Methodology

27. 27Methodology

28. 28Methodology

29. 29Methodology

30. Stanislas Magniant
Head of Digital & Social, EMEA
@StanM