1. New York
London
São Paulo
Training Workshops
commitment
expertise
results

2. Maximizing Your Presentation
MBS training workshops are designed to help you maximize
performance in critical meetings and interviews.
 Good presentation takes training, practice
 All presentations are a performance
 You must know proper technique to handle Q&A, other
difficult situations
 Poor presentation can undermine even the most well-
crafted messaging
 Everyone can become good at this
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3. The MBS Difference
• MBS clients span the globe
Experience • Trained many top executives for critical
meetings, interviews
• Unique A-TRP process assures significant
Process gains
• Customized training to meet specific goals
• MBS understands complex business,
Intelligence financial concepts
• Deep preparation for outstanding results
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4. Presentation Workshops
Critical business meetings require preparation, whether over
a conference line, in one-on-ones, or in speeches to a large
group. Make no mistake, your are being tested in every one
of these situations.
 Earnings calls
 Roadshows (IPO, secondary, bond offerings)
 Board, management presentations
 Internal communications
 Conference speeches, panels
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5. Media Training Workshops
Working with the media is a specific type of communication.
It’s all about the interview, but these can vary widely
depending upon the media outlet. Reporters are going to
ask tough questions so you must be well prepared.
 TV/radio interviews
 Print interviews
 Interviews with online outlets
 Hostile interviews
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6. A-TRP Training Process
Assessment Technique
Rehearsal Performance
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7. A-TRP Process: Assessment
We begin each workshop by assessing participants to
identify strengths, weaknesses. This is done in a non-
judgmental environment, designed to provide a solid starting
point for further development.
 Research prior performance
 Conduct mock interview or presentation (typically
videotaped/recorded)
 Review recorded assessment with participants to identify
areas for further work
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8. A-TRP Process: Technique
The second step is a lecture presentation where techniques
are explained in detail and demonstrated. This is an
informal, interactive session. Questions and discussion are
encouraged.
 Techniques slideshow customized to needs of individual
workshop
 Critical techniques presented with examples
 Discussion continues until techniques are fully discussed
and understood
 These techniques will be practiced rigorously
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9. A-TRP Process: Rehearsal
In this portion of the workshop, participants are able to
practice what they have learned, making the techniques
presented their own. Executives typically make huge
improvement at this stage.
 Participants practice using their own messaging,
preparing for specific events, interviews
 Key techniques are drilled rigorously
 Portions of the rehearsal are recorded/reviewed to gauge
improvement
 All possible venues are rehearsed: one-on-one, group
meeting, different interview types
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10. A-TRP Process: Performance
Training doesn’t end until the actual event or interview
occurs. Participants are given specific areas to work on and
advice on ways to prepare individually.
 Areas for further practice identified
 MBS trainers available for pre-event follow up
 Actual event/interview monitored by MBS whenever
possible
 Additional training available based on actual event
performance to drive further improvement
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11. Types of Workshops
MBS training is always customized to participants’ needs in
terms of event type, amount of training, and number of
executives. Scheduling is flexible and workshops can be
held at MBS locations or a company venue.
 Full-day workshops
 Half-day workshops
 Flexi-workshops (worked into other training, such as
earnings preparation)
 Custom, follow-up training
 Refresher workshop
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12. Training Success Over Time
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13. Farrell Kramer
 25 years of media/corporate communications experience
 Developed MBS Value Partners’ presentation training
program
 Expertise in corporate positioning, financial
communications, transaction, crisis, executive
communications
 Award-winning journalist, investigative & financial writer
at Associated Press and Investor’s Business Daily
 Broad range of industry expertise
 Master’s in Journalism from Northwestern University
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14. For More Information
To find out about scheduling a workshop or to simply learn more
about MBS training, please contact Farrell Kramer at MBS New
York:
New York
424 Madison Ave., Suite 400 Farrell Kramer
New York, NY 10017 farrell.kramer@mbsvalue.com
+1.212.750.5800 Tel
+1.212.661.2268 Fax
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15. New York
London
São Paulo
Thank You
commitment
expertise
results