MBS global capabilities presentation

1. London
New York
São Paulo
Credentials
commitment
expertise
results

2. Overview
 Capital markets advisory firm dedicated to optimizing corporate
valuations
 Customized programs that are developed & implemented by firms’
principals
 Well-established network of investor, analyst & journalist contacts
across North America, Europe & Asia
 Strategy and implementation of communications programs for retail
investors in Latin America
 Extensive experience across a broad range of industries in North
America, Europe & the Emerging Markets
 Team of multi-lingual specialists drawn from careers in investment
banking, asset management, equity sales, consulting & finance

3. Experienced, Business-savvy Leadership
Betsy Brod Andrew Best
 25 years of Investor Relations and  Co-founder of Shared Value
Wall Street-related experience  Over 15 years’ corporate communications and IR
 Partner of Morgen-Walke Associates experience as IRO of Millicom Cellular
 Broad range of industry expertise  Former Investment Banker with NatWest Markets & UBS
 MBA from New York University  Masters Graduate of Oxford University
Lynn Morgen
Matthew Hooper
 Founded Morgen-Walke, largest independent IR firm
when sold in 2000  Co-founder of Shared Value
 Strategic Communications Expertise  Over 15 years’ corporate communications and IR
 Group VP of STMicroelectronics: 2000-2005 experience
 Institutional sales background  Strategic Communications Expertise
 Language: French  Masters Graduate of Oxford University
Monique Skruzny Noah Schwartz
 20 years in corporate finance/capital raising  Over 12 years of corporate communications experience
 COO, CFO, Business Development positions  Former Senior Associate at leading global IR consultancy
 Communications/IR executive  Expert in cross-border investor & financial public relations
 MBA from Wharton  BA from Vassar College, New York
 Languages: Spanish & Portuguese
Fabiane Goldstein Tasso Scaff
 Co-founder of Ricca RI
 Co-founder of Ricca RI
 Over 20 years marketing and CRM experience
 18-year career in corporate and financial communications
 Founded Sunset Comunicação, award winner in the
 Specialized in the Brazilian capital markets communication industry, sold in 2007
 Former Director at leading IR consultancy in Brazil  Specialist in direct marketing, targeted communication,
 Languages: Portuguese & English information systems and database marketing

4. Our Differentiators
 Combine creativity & responsiveness of a mid-sized firm
with the resources required to execute effectively on both
sides of the Atlantic
 Adhereto a balanced, opportunistic approach to U.S. &
European markets
– Leveraging strong reputations to access the two largest pools of
investment funds
 Provide an integrated team of experienced professionals
that take a 360 degree view of issues and solutions

5. Representative Clients

6. Services
Investor messaging & positioning
Research, analysis & benchmarking
Sell-side & buy-side analysis, targeting & outreach
Managing expectations & expanding coverage
Event organization
Financial media to support investment thesis
Transaction & corporate communications strategy & execution
IR solutions & retail programs & execution

7. Investor Messaging & Positioning
“Shared Value has been instrumental in developing and “As a leading Europe-headquartered technology
refining the presentation of our investment case to the company actively traded on three major stock
financial markets. They understand the messages we exchanges, we required sophisticated strategic
want to communicate and what the investment and messaging that resonated with global investors,
media communities expect in terms of information journalists and stakeholders. MBS Value Partners led
disclosure and content. Their expertise has been the team that developed and implemented our best
invaluable in producing our Annual Report and other practices in financial communications.”
presentational materials.” Pasquale Pistorio,
Mark Opzoomer Honorary Chairman and former CEO,
CEO, Rambler Media STMicroelectronics

8. Sell-Side and Buy-Side Analysis & Targeting
“We rely upon Shared Value to organize all of our “The advice that we received from MBS was solid and
investor marketing activities across the UK, actionable. They are excellent at fully understanding
Scandinavia, Continental Europe and North America. the issues from multiple vantage points and combining
They have always done an excellent job in ensuring their experience, research resources and knowledge
that our key stakeholders are kept up-to-date and also of investor expectations to provide management with
in targeting new potential investors with a real interest a clear, concise point of view. As a result, we were
in our company through 1:1’s and attendance at key better able to effectively communicate with
conferences. And the roadshows always run very shareholders and deliver messages that were aligned
smoothly!” with investor requirements.”
Keith Russell, John Brennan,
CEO, Transcom Worldwide SA (’03-’09) CEO, ICT Group

9. Managing Expectations & Expanding Coverage
“I just wanted to say thanks for all your help over the “Expanding sell-side coverage of our company has
past year. You guys (Shared Value) have much to be been an important objective of our investor relations
proud of as I rank you as the best IR department that I program. Working with MBS, we have succeeded in
have worked with. This is quite an achievement given more than tripling our analyst sponsorship in three
that you have other clients as well.” years.”
Sell Side Analyst, Sudhakar Kesavan,
Deutsche Bank Chairman & CEO, ICF International

10. Research, Analysis & Benchmarking
“Shared Value has a deep understanding of our
business and the markets in which we operate. Their “Both MBS and Shared Value have long-standing
analysis, advice and support are invaluable in enabling relationships with investors. This sets them apart from
us to address the opportunities and challenges that many of their competitors and allows them to bring
arise in our ongoing disclosure and dialogue with the relevant investment ideas to both the sell-side and buy-
capital markets. They play a very active role in helping side and to gain first-hand, objective feedback for their
management to prepare and present specific messages clients.”
to our stakeholders.”
Masha Eliseeva, David Marcus,
Investor Relations Director, Comstar-UTS CEO, Evermore Global Advisors

11. Event Organization
“MBS’ strategic approach allows it to make contributions
“As I am on the buy-side and don’t have as much in- that go well beyond handling the usual logistical
depth knowledge about the Company as the sell-side challenges of a roadshow and listing. They bring an
guys, these (Capital Markets Day) events are always independent, international perspective that informs our
helpful. All in all, it was a great day and you can tell that communications and keeps management current on the
the Company is making the most of every dynamics within the broader investment community. At
communications opportunity. The presentations were the time of our NYSE listing jubilant expectations for the
excellent, the delivery was good and the information homebuilding market in Brazil contrasted with the
was highly relevant. Logistically, it was executed very prevailing housing sentiment in the U.S. MBS pointed this
well!” out and assisted us to adjust our message and better
Portfolio Manager, anticipate the concerns of North American investors.“
London Wilson Amaral,
CEO, Gafisa S.A.

12. Media to Support Investment Thesis
“Over the years, Shared Value has secured excellent “The broad media coverage that MBS gained for Tenda
coverage in a wide variety of media publications that reinforced our investment story and gave us brand
have enhanced our international profile within the recognition in the marketplace. We gained first mover
investment community. They have been instrumental in advantage in the media by providing thought leadership
regularly placing articles and features in publications on low-income housing trends in Brazil. This
such as the Financial Times to support our story as a international recognition was also motivational for our
leading producer and distributor of media content employees.”
around the globe.”
Nadav Palti, Carlos Trostli,
CEO, Dori Media Group CEO, Tenda

13. Transaction & Corporate Communications
Strategy & Execution
“Shared Value has worked closely and effectively “Having been our consultants prior to the
alongside Millicom’s senior management through a recapitalization process, MBS was able to work
number of successful transactions. Firstly through effectively with our management team on the
the debt restructuring in 2002 and 2003 and the communication of our transaction. The Firm’s
Strategic Review in 2006, but subsequently through partners and staff were available 24/7 to assist us
a number of acquisitions and disposals.” in both reaching out and responding to our varied
stakeholder constituencies.”
Marc Beuls, Norman C. Chambers,
CEO, Millicom Internatinoal Cellular (‘98-’09) Chairman & CEO, NCI Building Systems, Inc.

14. IR Solutions & Retail Programs
“Q4 did an amazing job on TVI's website. Their technology
and customer service are exemplary. I can rely on them to  Annual/sustainability reports, with creativity and
provide feedback and constructive suggestions to ensure quality content to tell your story, and a team
my website has all the tools necessary to provide easy specialized in GRI – Global Reporting Initiative
access to all our information. It’s important to me that my
shareholders have easy access to everything they need to  Technical translations with an in-house, native
make an informed investment decision. It’s always a English and Portuguese team that is experienced
pleasure to work with such a professional, savvy, creative in the financial and capital markets
team.”
Rhonda Bennetto,
Exec. Director IR, TVI Pacific Mining in the Philippines

15. IR Solutions & Retail Programs
 Simplifying content to expand its understanding to lay (retail) investors
 Accessing new audiences using creativity and all available tools, including social
media
 Applying CRM to investor audiences
Social Networks Social Media
Update and Monitor Publish and Embed
IR Website
Blog
Website
Email
RSS

16. Delivering Results
Commitment:
 Senior level direction & involvement
 Dedicated & focused team, delivering value
 Deep understanding of the Brazilian marketplace
Expertise:
 Global experience across a wide range of industries
 Financial, capital markets, media & advisory experience
 Institutional & retail strategies
 Execution excellence
Results:
 Recognized investor brand
 Reduced cost of capital

17. Contact Us
MBS Value Partners Ricca RI
424 Madison Ave., Suite 400 @RI_Brasil
New York, NY 10017 Ricca Relações com Investidores
(55 11) 5051.8177
+1.212.750.5800 Tel
www.riccari.com.br
+1.212.661.2268 Fax atendimento@riccari.com.br
www.mbsvalue.com riccari.com.br/blog
Monique Skruzny Fabiane Goldstein
+1.212.661.2243 Tel +55 11 5051.8177 Tel
+1.212.661.2268 Fax +55 11 8103.0201 Cel
monique.skruzny@mbsvalue.com fabiane.gold@riccari.com.br