Coca-Cola's Marketing

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mshoults

Educação Negócios Tecnologia

Coca-Cola
Ruth Escamilla
Shane Helck
Melanie Shoults

Mission Statement
“To refresh the world, to inspire moments of
optimism and happiness and to create value
and make a difference.”

Mission Statement
“To refresh the world, to inspire moments of
optimism and happiness and to create value
and make a difference.”

• Satisfy needs of the people
• Maximize ﬁnancial return
• Be socially responsible

Goals
• Additional nutrients
• List calories on front
• Natural Sweeteners

Goals
• Additional nutrients • Leadership
• List calories on front • Collaboration
• Natural Sweeteners
• Integrity
• Accountability
• Passion
• Diversity
• Quality

SWOT
Strengths Opportunities

Weaknesses Threats

Market Segment Analysis
• Age
• Gender
• Income
• Family Size
• Social Class
• Ethnicity

Variety Pack
• Meets a variety of needs
• 3 or 4 types of drinks
• Everyone wins

Advertising

• Television
• Radio
• Print
• Online

Public Relations

• Constant communication
• Q&A sections

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Coca-Cola's Marketing

1. Coca-Cola Ruth Escamilla Shane Helck Melanie Shoults

2. History

3. History

4. History

5. History

6. History

7. History • 3000 drinks • 200 countries

8. History

9. History

10. History

11. History

12. History X 5 BILLION

13. History X 5 BILLION

14. History 1985 X 5 BILLION

15. Mission Statement “To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.”

16. Mission Statement “To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.” • Satisfy needs of the people • Maximize ﬁnancial return • Be socially responsible

17. Goals • Additional nutrients • List calories on front • Natural Sweeteners

18. Goals • Additional nutrients • Leadership • List calories on front • Collaboration • Natural Sweeteners • Integrity • Accountability • Passion • Diversity • Quality

19. Environment

20. Environment

21. Environment

22. Environment

23. Environment

24. Environment

25. Environment

26. SWOT Strengths Opportunities Weaknesses Threats

27. SWOT Strengths Opportunities Weaknesses Threats

28. SWOT Strengths Opportunities Weaknesses Threats

29. SWOT Strengths Opportunities Weaknesses Threats

30. SWOT Strengths Opportunities Weaknesses Threats