Coffee Café Sample Page Layout Presentation

The Gary Wright Project presents

Designing a website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Premise ,[object Object],[object Object],[object Object],The Challenge Create a fun, appealing, easy-to-use Web Site that gets the Customer “ in the door.”

Client Expectations ,[object Object],[object Object],[object Object]

Who is the customer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s the competition? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We analyzed several competitors’ sites for strengths & weaknesses:

Competitor Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals of Coffee Café website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Color Scheme We reviewed a number of variations before settling on our final palette: – Rust, Espresso & Olive for “earthiness” – Bright Gold for warmth & light – Cool blues for contrast & crispness

Logo, Fonts & Copy Our lead designer created a distinctive logo incorporating the cafe’s earth tone décor. The logo can be used horizontally or vertically, depending on the application. Sans serif fonts Arial & Verdana are used for headlines, subheads & body copy, complimenting the serif font. Caslon that is used in the logo. Taglines and text are written to be concise, incorporate keywords, and reflect key concepts.

Design Principles Alignment, Contrast, Proximity, Repetition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Conclusion We believe that a Web Site developed from this Sample Page will meet the goal of building the Coffee Café brand and customer base through: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Gary Wright Project are: Zarna Doshi (FearlessLeader) Michael Sharkey (DesignGuru) Corey Blackburn (PixelMeister) Jean Tuttle (TextMaster)

Coffee Café Sample Page Layout Presentation

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