Radio and Social Media - How to drive awareness

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A presentation given at the IB Ireland conference in Dublin about how to use other platforms (as well as Twitter and Facebook) to grow awareness of a radio station.

Diversão e humor

Successfully integrating
social media and radio
@matt from @folderhq

In the UK Digital Radio has:
• 54% Reach
• 33% Share of all radio listening

Digital Television
DAB Digital Radio
Internet Radio

4.9% - Internet Radio
5.1% - Digital Television
21.1%

4.9% - Internet Radio
5.1% - Digital Television
21.1% - DAB Digital Radio

Use social and non-traditional to
generate awareness

Broadcast
Radio
Podcasts
Email Marketing
Website
Video
Awareness
Revenue

The Web iTunes MixCloud
SoundCloud Email YouTube
Vimeo Moshi Monsters SwapIt
Twitter
Facebook
Instagram

Supports radio station
content
Generates new
revenue
SEO’d content to bring
new users
Teach people about
our products and
platforms

85 Podcast Channels
250k downloads/month
Audio/Video
iTunes Search
Channels not Episodes

Supporting station activity
Revenue generation
Meme-worthy Content
Pre and Post-Roll explanation
Engage in comments
Use YouTube Ads

QuickTime™ and a
decompressor
are needed to see this picture.

Fun Kids at Camp
Bestival
FM Licence to the
Camp Bestival Site
Broadcast from site all
weekend to UK
Share-able Content

1. Distribution as marketing
2. The right online locations
3. Work the website for reach
4. Make Apple work for you
5. YouTube - Be of it, not just on it
6. Facebook & Twitter ROI
7. Social’s in the real world too

Matt Deegan
e: matt@funkidslive.com
t: @matt

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Radio and Social Media - How to drive awareness

1. Successfully integrating social media and radio @matt from @folderhq

2. Social isn’t just and

4. In the UK Digital Radio has: • 54% Reach • 33% Share of all radio listening

5. Digital Television DAB Digital Radio Internet Radio

6. 4.9% 5.1% 21.1%

7. 4.9% 5.1% - Digital Television 21.1%

8. 4.9% - Internet Radio 5.1% - Digital Television 21.1%

9. 4.9% - Internet Radio 5.1% - Digital Television 21.1% - DAB Digital Radio

10. In the UK Digital Radio has: • 54% Reach • 33% Share of all radio listening

11.

12. 6363

13. 1. Drive Awareness 2. Make Money

14. Use social and non-traditional to generate awareness

15. Broadcast Radio Podcasts Email Marketing Website Video Awareness Revenue

16. 1. Distribution as Marketing

17.

18. 2. The right online locations

19. The Web iTunes MixCloud SoundCloud Email YouTube Vimeo Moshi Monsters SwapIt Twitter Facebook Instagram

20. The Web iTunes MixCloud SoundCloud Email YouTube Vimeo Moshi Monsters SwapIt Twitter Facebook Instagram

21. 3. Work the website for reach

22. Supports radio station content Generates new revenue SEO’d content to bring new users Teach people about our products and platforms

23.

24. 4. Make Apple work for you

25. 85 Podcast Channels 250k downloads/month Audio/Video iTunes Search Channels not Episodes

26. 5. YouTube - Be of it, not just on it

27. Supporting station activity Revenue generation Meme-worthy Content Pre and Post-Roll explanation Engage in comments Use YouTube Ads

28. QuickTime™ and a decompressor are needed to see this picture.

29. 6. Where’s you online niche?

30.

31.

32. 6. Facebook & Twitter ROI

33.

34.

35. 7. Social’s in the real world too

36. Fun Kids at Camp Bestival FM Licence to the Camp Bestival Site Broadcast from site all weekend to UK Share-able Content

37. 1. Distribution as marketing 2. The right online locations 3. Work the website for reach 4. Make Apple work for you 5. YouTube - Be of it, not just on it 6. Facebook & Twitter ROI 7. Social’s in the real world too

38. Matt Deegan e: matt@funkidslive.com t: @matt

Radio and Social Media - How to drive awareness

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