Looking to Find Value for Your Value Proposition ?

•

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Digital Spark Marketing

Looking to Find Value for Your Value Proposition? Consider these areas that can make a difference

Business News & Politics

Looking to Find
Value for Your Value
Propositions?

Consider these
areas that can
make a difference

Digital Spark Marketing

How do you
make a
difference to
someone who
has infinite
choice?

Digital Spark Marketing

How Customers Perceive Value
Experiences they receive

Price they pay

In comparison to
competing alternatives
Digital Spark Marketing

VP’s are based on
insights that you
gain about your
customers,
competition, and
your changing
market conditions

Digital Spark Marketing

Consider These
Sources of Customer
Value for Your VP

Digital Spark Marketing

Value in Customer
Collaboration

Digital Spark Marketing

Value in Customer Service

Digital Spark Marketing

Value in Guarantee … No
Questions Asked

Digital Spark Marketing

Value in Piece of Mind

Digital Spark Marketing

Value in Market Trust

Digital Spark Marketing

Value in New Ways of Doing

Digital Spark Marketing

Value in Being the Very Best in
What You Do

Digital Spark Marketing

Value in Customer
Communications Experience

Employ Twitter to
instantly connect
users with in-
house technical
experts
Digital Spark Marketing

Value in Having and Sharing
the Best Expertise
Many successes =
many referrals
Quality,
innovations,
patents, awards
Domain expertise
built trust
Digital Spark Marketing

FINAL THOUGHTS

Digital Spark Marketing

“The most important concept
that a market-focused
organization pursues is that of
end result benefit.”

- Lanning/Phillips

Digital Spark Marketing

Thank You !

• www.digitalsparkmarketing.com
• Mike@digitalsparkmarketing.com
• Digitalspark.tumblr.com
• Twitter: @mikeschoultz

Digital Spark Marketing

Digital Spark Marketing

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