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Resources to   Prepare and     Market 	Your Ag     Business Elaine Cranford, Cooperative Development Specialist 	Nebraska Cooperative Development Center Marilyn Schlake, Associate Director NebraskaEDGE & NxBizSuccess.com
NebraskaEDGE Training Objectives: Assist communities to develop and grow small businesses.  Help individuals achieve their business goals. ,[object Object]
Gain practical business management skills, and decision-making tools.
Start, expand or sell of their business.
Access local business networks & enhanced relationships.
Enhanced personal wealth.Women in Agriculture Conference, 2/25/2010
Available Curricula NxLeveL Education Foundation ,[object Object]
 Two Supplemental
 All English/SpanishWomen in Agriculture Conference, 2/25/2010
EDGE Training Participants Women in Agriculture Conference, 2/25/2010
EDGE Training Impacts Women in Agriculture Conference, 2/25/2010
NxBizSuccessis a new website for small business owners and resource providers. NxBizSuccess is where: ,[object Object]
Interactive tools and resources help businesses.
Events and resources are easily accessible.Women in Agriculture Conference, 2/25/2010
Women in Agriculture Conference, 2/25/2010

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Women in Ag Presentation, February 2010

  • 1. Resources to Prepare and Market Your Ag Business Elaine Cranford, Cooperative Development Specialist Nebraska Cooperative Development Center Marilyn Schlake, Associate Director NebraskaEDGE & NxBizSuccess.com
  • 2.
  • 3. Gain practical business management skills, and decision-making tools.
  • 4. Start, expand or sell of their business.
  • 5. Access local business networks & enhanced relationships.
  • 6. Enhanced personal wealth.Women in Agriculture Conference, 2/25/2010
  • 7.
  • 9. All English/SpanishWomen in Agriculture Conference, 2/25/2010
  • 10. EDGE Training Participants Women in Agriculture Conference, 2/25/2010
  • 11. EDGE Training Impacts Women in Agriculture Conference, 2/25/2010
  • 12.
  • 13. Interactive tools and resources help businesses.
  • 14. Events and resources are easily accessible.Women in Agriculture Conference, 2/25/2010
  • 15. Women in Agriculture Conference, 2/25/2010
  • 16. NE Cooperative Development Center Provide Training & Assistance to groups who are forming or expanding a “cooperatively owned” business Education and training Financial Technical Assistance Women in Agriculture Conference, 2/25/2010
  • 17. Marketing Plan It is a written set of strategies that position your product in the marketplace. The plan helps you compete for customer interest and dollars. Focus is not on your business, but on your CUSTOMERS! Marketing is like planning a Party. Women in Agriculture Conference, 2/25/2010
  • 18.
  • 22. Choice most often based on taxation, liability protection, and ease of useWomen in Agriculture Conference, 2/25/2010
  • 23.
  • 24. Variety of goods and services
  • 28. Owned and controlled by members who use its servicesWomen in Agriculture Conference, 2/25/2010
  • 29. NE Cooperative Development Center Most “New Generation” Cooperatives or LLC’s are formed for marketing purposes Jointly marketing production may provide better access to markets Working together shares talents, skills, and resources of several individual owners Working together spreads financial risk Women in Agriculture Conference, 2/25/2010
  • 30. Cooperative Functions Three Core Functions Marketing - extend control of members’ products through processing, distribution, and sale Purchasing - providing affordable supplies and goods Service - provide needed services Women in Agriculture Conference, 2/25/2010
  • 31. NE Cooperative Development Center Types of Coops Retail Worker Producer Service Housing Cooperatives Women in Agriculture Conference, 2/25/2010
  • 32. Women Owned & Operated Cooperative Businesses Farmstead First Dairy St James Market Place Women in Agriculture Conference, 2/25/2010
  • 33. How to reach us: Marilyn Schlake Associate Director NebraskaEDGE & NxBizSuccess.com mschlake@unl.edu 402.472.4138 800.328.2851 Elaine Cranford Business Development Specialist NCDC ecranford2@unl.edu 402.472.1748 800.328.2851 Women in Agriculture Conference, 2/25/2010