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Adobe Community Management
      Why Matt Saunders?
Adobe Community Management
 The Approach (How I will do the job)

                 Define the
                 Community

    Where                     Members
 should it be?                 Profile




      Where is the      Community
      Community?          Scope
Adobe Community Management
                            Metrics! (I Love Metrics)


                                               Goals




               How To
                                 Growth                Engagement   Retention
               Measure



                 Active        Influencers &
Likes/RT’s
              Discussions       Contributors
Adobe Community Management
         Listen First
                    • Discussion
      Pain Points     Threads
                    • Google Alerts

      Information   • Keywords
         Hungry     • #Measure

        Who is      • Blogs
        Active      • Key Influencers
Adobe Community Management
    Create and Contribute Value



                                Connect, create,
                      Create    and lead the
                      Content   conversations
            Curate
            Content
Spotlight
Content
Adobe Community Management
             End Goal

                           Support &
                            Service
         Leadership




                      Engagement




       Retention and Growth
Adobe Community Management
              Yeah, but why Matt?

The right
                        User Support
mix of                   and Service
experience!
Passion for                         Social
                  Creative
Adobe.          Professional
                                    Media
                                 Professional
Passion for
Community.
Adobe Community Management
                                      Says Who?

“I have known Matt for                        “As a campus leader, he was not afraid
over 5 years now and he is                    to set forward with new ideas and at
superb at what he does!”                      the same time he was a team player.”
~ Chef Luis Eguaras                           ~ President Patrick Comstock


   “Matt has been very resourceful, reliable and insightfull in getting my
   Social Media plan off the ground.” ~ Michelle Cross - Franchisee


“Matt finds solutions to challenges           “Matt is very
and implements innovative                     professional, knowledgeable, hard-
strategies to execute efficient and           working and unflappable in stressful
effective operations.”                        situations”
~ President MarckBuch                         ~ Jon Measures – Creative
                                              Professional
Adobe Community Management
   So, if you <3 me, like I <3 you...
  Call me, I can’t wait to get started!

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Adobe Community Manager

  • 1. Adobe Community Management Why Matt Saunders?
  • 2. Adobe Community Management The Approach (How I will do the job) Define the Community Where Members should it be? Profile Where is the Community Community? Scope
  • 3. Adobe Community Management Metrics! (I Love Metrics) Goals How To Growth Engagement Retention Measure Active Influencers & Likes/RT’s Discussions Contributors
  • 4. Adobe Community Management Listen First • Discussion Pain Points Threads • Google Alerts Information • Keywords Hungry • #Measure Who is • Blogs Active • Key Influencers
  • 5. Adobe Community Management Create and Contribute Value Connect, create, Create and lead the Content conversations Curate Content Spotlight Content
  • 6. Adobe Community Management End Goal Support & Service Leadership Engagement Retention and Growth
  • 7. Adobe Community Management Yeah, but why Matt? The right User Support mix of and Service experience! Passion for Social Creative Adobe. Professional Media Professional Passion for Community.
  • 8. Adobe Community Management Says Who? “I have known Matt for “As a campus leader, he was not afraid over 5 years now and he is to set forward with new ideas and at superb at what he does!” the same time he was a team player.” ~ Chef Luis Eguaras ~ President Patrick Comstock “Matt has been very resourceful, reliable and insightfull in getting my Social Media plan off the ground.” ~ Michelle Cross - Franchisee “Matt finds solutions to challenges “Matt is very and implements innovative professional, knowledgeable, hard- strategies to execute efficient and working and unflappable in stressful effective operations.” situations” ~ President MarckBuch ~ Jon Measures – Creative Professional
  • 9. Adobe Community Management So, if you <3 me, like I <3 you... Call me, I can’t wait to get started!