Presented to AWARD school students

1. THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things

2. The #1 reason why digital is better than advertising...

3. We don’t have to do advertising From Iain Tate’s (Poke UK) talk

4. + No media needed + No budget restrictions + Can just do it

5. GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE

6. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS

7. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

8. DIGITAL ADVERTISING

9. A DIGITAL BRIEF

10. Create a banner (468x60) to support this TVC

11. Shitty Brief

12. Results A bunch of banner concepts?

13. Ask to be briefed differently

14. Status Quo of Digital vs Traditional

15. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k

16. While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k

17. But we should both be scared. Breakthrough ideas NOT from agencies

20. And the #1 Youtube channel in the world?

22. THINK DIFFERENT FOR DIGITAL

23. Goodbye expensive digital graveyards

24. Hello multiple digital touch points

25. Niche

26. Super Niche

27. What about a site where people post in postcards revealing secrets?

31. What about a site where people post photos of stupid cats?

35. What about a site about those annoying ads on websites?

37. One Function Website

46. DATA IS SEXY

47. WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?

59. AND NOW FOR A TEST

60. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT

61. A FINAL NOTE DIGITAL IS POWERFUL

62. Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au