2. Know What It Represents A concept, company Recognition trust Describable Memorable
3.
4. What’s It’s Not Doesn’t necessarily include text Doesn’t necessarily include a picture Busy Messy
5. Steps of Design The Design Brief - think about what you want Research & Brainstorming – come up with ideas Sketching – try lots of different things
6. Steps of Design Prototyping & Conceptualizing – pick one and try running with it Revise & Add Finishing Touches – your first draft is never perfect Showcase Finished Project – create a final copy and show it off on all your materials
14. Memorable Slogans Just do it! –Nike You’re in good hands with Allstate. –Allstate The quicker picker upper. – Bounty Have it your way. – Burger King M’m, M’m good! –Campbell’s Soup Snap! Crackle! Pop! –Rice Crispies