1. UNIQLO : Marketing Analysis Ukon-No-Chikara 09BN157M Hiroki Ishihara 09BN139P ShioriItoh 09BN021C Yuki Sato 10BN903F JaeSeok Gim

2. Positioning USP & SWOT Competitors ES & CW Adjustment Positioning “Made for ALL” Product: Daily cloth Price: Cheap but good quality Target: Everybody ⇒Simple& Casual +Fashion Place: Everywhere ⇒easy to buy Close to Customer

3. Positioning USP & SWOT Competitors ES & CW Adjustment Unique Selling Point & SWOT Analysis Unique Selling Point “Low Price, Reasonable Quality” Uniqlo has a strong image of cheap but high quality clothing For example: Uniqlo jacket: 2990 yen Heat-tech: 1500 yen

4. Positioning USP & SWOT Competitors ES & CW Adjustment Unique Selling Point & SWOT Analysis 2. SWOT Analysis of UNIQLO

5. Positioning USP & SWOT Competitors ES & CW Adjustment Worldwide Apparel Specialty Stores Competitor Data & Matrix Market Analysis 1. Competitor Analysis Raned by Market Capitalization Detail of competitors Clothing ranking in Japanese market

6. Positioning USP & SWOT Competitors ES & CW Adjustment Worldwide Apparel Specialty Stores Competitor Data & Matrix Market Analysis 2. Matrix Market Analysis A&F Shimamura

11. Quality control

12. Relationship with cooperatorsSome products are not carried in some stores ‘Sold out’ of inventories Establish the system that can check and exchange inventories between stores.

14. Image of low-price clothes.

16. International market strategy

17. Lack of ability to launch new business

18. Limitation of the international market strategy

19. Recruit and scout more people who can manage complicated biz problems.

21. Positioning USP & SWOT Competitors ES & CW Adjustment To Meet its Goals & To Compete in an International Market Divide the world into several areas Products which is sold well in anywhere of the world In most cases, simple and basic items. Managed by headquarter in Tokyo. High production efficiency through world-scale of production. World-Common Area-Basis Divide the entire market into several areas. Some of the products, will be specialized only for the specific areas. Items which is sensitive with trends R&D, and manufacture will be performed based on the area Can pursue better efficiency compared to country-based production