1. By: Victor Peppers, Logan Tate
FANTASY FOOTBALL

2. Marketing Research
 Target Market
 Our main target market is men ages 18 and up. . The average income is 50,000 to
100,000 dollars per year. The main gender we are trying to focus on is males
because men are the main ones that watch football. The reason we are trying to
target men because we want men in to get interested in football and have a
professional team. These types of people in this city range from middle class to
upper class, but mostly middle class. Our geographic location of our city is in
Mississippi and we’re mostly regional. We think that this will benefit Mississippi
because they will be able to get involved with football and have a “big name”
team to support and cheer on to win a title. Our product of having a new
professional team in Mississippi will be a good experience for people in this part
of the state because it will be something new for the future fans to try out. If a lot
of people enjoy the games, then we can start making more profit year after year.
This new stadium will offer more jobs for people in Mississippi and could be a big
attraction in this state. Some of the interests in Mississippi are the beach, fishing
is a big one, but most importantly are the casinos. That is the big activity or
lifestyle in southern Mississippi. The new stadium will benefit us because of the
casinos in the area. These are a big thing in Mississippi and we think this will
make us a lot more profit. It will not only benefit us but it will also benefit the
customers as well. This will give them something extracurricular to do and the
fathers can have something to do with their kids.

3.  Marketing Research

4. Biloxi, Mississippi
 Temperatures:
 September- Average High: 87 Degrees Fahrenheit.
Average Low: 71 Degrees Fahrenheit
 October- Average High: 79 Degrees Fahrenheit.
Average Low: 61 Degrees Fahrenheit
 November- Average High: 70 Degrees Fahrenheit.
Average Low: 52 Degrees Fahrenheit
 December- Average High: 62 Degrees Fahrenheit.
Average Low: 45 Degrees Fahrenheit
 January- Average High: 60 Degrees Fahrenheit.
Average Low: 43 Degrees Fahrenheit

5. Precipitation
 September- 5.58 inches
 October- 3.82 inches
 November-4.75 inches
 December- 4.76 inches
 January- 5.07 inches

6.  Demographics:
 Population:
 The population of Biloxi is 44,054 people.
 Average Income: The average income per person is $15,280.81 dollars.
 Average age: 33.5
 Average income: 43,058
 Professions in Biloxi: casino Jobs, fishing jobs, retail jobs, sales associates,
social worker
 LOCAL MEDIA: Television, WLOX 13, WMAH –TV 16, WXXV 48


 Radio Stations:
 1490 AM- Sports
 1640 AM- News/Talk
 90.3 FM- Public Radio

7. Crime Statistics:
City Annual crimes-Violent – 211 Property –
2,516
Other Sports teams in the State:
Mississippi State Bulldogs (college)
Ole Miss University Rebels (college)
There aren’t any professional teams in the
state of Mississippi because there much in
Mississippi. The reason Biloxi haven’t had a
professional team because is a city of
tourists.

9. Biloxi Beach Hotels
Major Hotel: IPA Resort Casino Hotel,
• Isle Capri Biloxi Hotel,
• Beau Rivage Resort and Casino,
• Hard Rock Hotel and Casino,
• Grand Biloxi Casino Hotel and Spa,
• South Beach Biloxi Hotel and Suite
Biloxi Beach Restaurants
•Mr. Greek
•Mug shots
•Stalla
•Half Shell Oyster house
•Ruth Chris Steak House
•Palace Buffet
•El Rancho Bar and Grill
•BR Prime Steakhouse
•Hard Rock Café

10.  Annual Events
 Muscle Car Auction
 Gulf coast Street Fest
 Thom Kaz( Comedy)
 Cruisin The King( Elvis Festival)
 Rock and Roll Festival

 Corporate Sponsors
 Grand Biloxi Hotel
 Hard Rock Hotel
 Gulfport –Biloxi International Airport
 Hancock Bank
 Mississippi Power

11. Summary
We have chosen the city of Biloxi because there isn’t
any other sports team in that city. There also isn’t any
other sports team in that state. Our main target
market is men 18 and up. We are going for the middle
and higher class but mainly middle class. This new
professional football team will bring more people and
money. This also will bring more jobs to the area. This
will also draw more attention. This will give people a
team to cheer for. Casinos are a big part of Biloxi. We
could build casinos in inside wear the team will play.

12. Fantasy Football Players
 Tom Brady – Quarterback
 New England Patriots
 Career stats- 41,429 passing yards
 Salary- 9,750,000

13. Adrian Peterson- Running Back
Minnesota Vikings
Career stats – 7,172 rushing yards
Salary- 8,000,000

14. Larry Fitzgerald- Wide Receiver
Arizona Cardinals
Career stats- 9,952 receiving yards
Salary- 5,000,000

15. Jermichael Finley –
Tight End
Green Bay Packers
Career Stats- 2016
receiving yards
Salary- 1,200,000

16. David Akers –
Kicker
San Francisco
49ERS
Career stats – 348
career field goals
Salary- 3,000,000

17. Chris Johnson-
Running Back
Tennessee Titans
Career stats- 5946
rushing yards
Salary – 8,000,000

18. Devin Hester – Wide receiver/Punt Returner
Chicago Bears
Career stats- 2,679 receiving yards
Salary- 1.646 million

19. Andy Dalton-
Quarterback
Cincinnati Bengal
Career stats- 5124
passing yards
Salary- 612,000

20. Heath Miller- Tight End
Pittsburg Steelers
Career Stats- 4,101
Salary- 3.807 milllion

21.  Michael Crabtree-
Wide receiver
 San Francisco
49ERS
 Career stats- 2,577
receiving yards
 Salary- 3.5 million

22. Brandon Jacobs – Running Backs
San Francisco 49ERS
Career stats- 4,849 rushing yards
Salary- 4.4 million

23. Defensive Team

24. Product planning -Branding
 Franchise Name:
 The name of our franchise is the Biloxi Blue Devils.
 We chose this name because it uses somewhat of an
alliteration therefore it will be a catchy name.
Additionally in the NFL, there is no other team that is
named the blue devils so it’s something different to add
to the Professional Sport. The name is also very
intimidating so it will be displayed by our logo.

 The colors we chose are Blue, Black and White. We chose
these colors because there is no other team in the NFL
that has blue, black and white jerseys


25. Team Color

26. Mascot

27. Home Jersey

28. Away Jersey

29. Cheerleader

30. Helmet Design

31. Business Card

32. Map

33. Blue Devil Stadium
Exterior Design

34. Interior Design

35. Interior Physical design

36. Concession

37. Product Licensing
 Merchandise:
 Hats: $10
 Jerseys: $ 50
 Poster: $6
 Necklaces: $2
 Sweatpants: $15
 Jackets: $20
 Shorts: $12
 Pennants: $7
 Beanie Hats: $6
 Blue Devils Dry fit shirts: $15

38. Prototypes
 Bobble Heads: $5
 Key chains: $8

39. Distribution
 Tickets:
 Refund policy: Our team will not have refunds on tickets. If
the game is cancelled due to inclement weather, we will
reschedule the game. The fans will need the previous ticket
so they can get a new one for the reschedule game.
 Customer dissatisfaction: If a customer’s complaint is a
reasonable complaint we will try our best to satisfy them.
We would also give them a copy of our policy to should
what we can do for you. If the complaint is valid we will give
them a discount of next ticket they purchase.
 Ticket Payment: We will accept cash, credit card, and
debit cards.

40.  Ticket selling: We will sell our tickets at Ticketmaster, Stub
hub, and Ticket finder. We will also sell ticket at the stadium
also.
 Advanced ticket sales: We will start to put tickets on sale
in May and June. That gives our fans time to buy tickets.
 If you start to buy tickets early before the season starts you
will receive a $15 discount on tickets.
 Ticket Holder will have the first opportunity to buy tickets.
 Sales Strategies: We will target group by lower prices on
ticket being bought in bulks. This will be offer for school
and sports related such as DECA and sports marketing
classes.

41.  Corporate Sales: For our team to entice other corporation
to buy suites in our stadium will offer a 20% discount. Also
we will cater the suite too. No matter how many tickets are
purchased we will offer this for the corporation.
 Season Tickets: If you buy season tickets you will receive a
15% percent discount on concession. You will also receive a
concession coupon for the whole season.
 Luxury and Priority Seating: We will have luxury and
priority seating. Inside the whole stadium there will be 2
luxury boxes. In each box there will be 30 seats. It will be all
you can eat. In priority seating the highest paid customer
will the best seats.

42. Ticket design

43. Promotion
 Adrian Peterson
 Number: 28
 Position: Running back
 Height: 6-1
 Weight: 217
 Born: March 21 1985
 College: Oklahoma
 Draft: 6th round Draft Pick
 Franchise: Biloxi Blue Devils

44.  Tom Brady
 Number: 12
 Position: Quarterback
 Height: 6-4
 Weight: 225
 Born: August 3rd 1977
 College: Michigan
 Draft: 1st round Draft Pick
 Franchise: Biloxi Blue Devils

45. Print Media
 b. Print media
 We chose to advertise our team In the Sun Herald newspaper because it is the
most popular newspaper in Biloxi Mississippi. It’s also the newspaper that the
people in that area buy the most. Our ads will run in the Tuesday and Saturday
paper. We chose Tuesday because it’s usually after the Sunday and Monday night
games and it will give people a chance to buy their tickets in advance. We chose
Saturday because it’s usually before the Sunday game which is when most of the
games will be held. The ad individually will cost $15,000 for a full page, black and
white ad Due to this high cost we will only advertise the week prior to big games,
such as games against our rivals or playoff games. We chose our outdoor ad to
be a billboard because the big letters and pictures will attract a multitude of
people during their commute to work. We will place this on Highway 90, the
most popular route that people use to go to work. The billboard will cost $1,500
per month. We will only keep this billboard up during the actual game season.
This will be from September to February.
 We will place our magazine ad in Biloxi Magazine. We will also have
advertisement in local magazines in the area. The cost for the magazines ad will
be from 1000 to 2000 dollars. We will place our ads in the magazines once a
month.

47. Event planning
 Our main target market is men ages 18 and up. . The average income is 50,000 to
100,000 dollars per year. The main gender we are trying to focus on is males because
men are the main ones that watch football. The reason we are trying to target men
because we want men in to get interested in football and have a professional team.
These types of people in this city range from middle class to upper class, but mostly
middle class. Our geographic location of our city is in Mississippi and we’re mostly
regional. We think that this will benefit Mississippi because they will be able to get
involved with football and have a “big name” team to support and cheer on to win a
title. Our product of having a new professional team in Mississippi will be a good
experience for people in this part of the state because it will be something new for the
future fans to try out. If a lot of people enjoy the games, then we can start making
more profit year after year. This new stadium will offer more jobs for people in
Mississippi and could be a big attraction in this state. Some of the interests in
Mississippi are the beach, fishing is a big one, but most importantly are the casinos.
That is the big activity or lifestyle in southern Mississippi. The new stadium will
benefit us because of the casinos in the area. These are a big thing in Mississippi and
we think this will make us a lot more profit. It will not only benefit us but it will also
benefit the customers as well. This will give them something extracurricular to do and
the fathers can have something to do with their kids.
 Our event that will be taking place is fans meeting our players. We can only have a
certain amount of people that can meet them. So we will only 50 people to meet
them. We will send out informational packet to let us know who will attend. They will
need to send in the packet with information so that we can order everything. They will
get free jersey, shirt, autograph etc. They also will get free tickets.

48. Leading to event
 August 3rd will send out the info packet to let
us know who is all attending.
 August 17th is the deadline for packet to be
turned in.
 August 24th is the day of the event.

49. Day of event
 The event will be held at the stadium. The event
will start at 6:00 pm. When the fans walk in they
will receive a jersey, hat, and shirt. They will also
receive paper the autographs. The whole time
fans will be trying to win prizes. We will play
games the whole night with players and coaches.
We want our fan to have a good time and
enjoying meeting our players and coaches. Food
will be provided at stadium and it will be half
price as a game.

50. List of duties
 We will have workers to set up the event.
They will help handout the fans accessories.
We will need workers to work concessions,
gate, etc. They will also help with the games
and prizes. Also employees will escort the
fans to meet player in the locker room.


51. Promotion- Publicity and
Public Relation
 Dear, Biloxi Community
 We would like to invite you to our meet our player and coaches event. This is
an event where our fans can get to meet our player and coaches. We really
want our fan to get to know player and tell them about the NFL experience.
Our franchise is really special, we are going to accomplish this year. Our
players are going to do a lot of great thing for this team. We also want you
to meet our player. We want you’ll to join our fans too. We will have food,
game, prizes etc. We hope you can join us on the event.
 Sincerely Biloxi Blue Devils
 Dear, Biloxi Specialist Columnist
 We have a new team in Mississippi called Biloxi Blue Devils. We are so
excited about our new NFL team. We will do so much with the help with our
Biloxi Specialist Columnist. With that we got player such as Tom Brady,
Adrian Peterson, Le Sean Mc Coy, Jermichael Finley, Heath Miller, Devin
Hester, Brandon Jacobs, David Akers, Larry Fitzgerald, Wes Welker, and
Andy Dalton. That really will help our team go all the way. We hope to hear
amazing things from your column this year.
 Sincerely Biloxi Blue Devils

52. Sponsors and endorsements
 Written Statement: The Biloxi Blue Devils
chose Nike to be one of our sponsors because
they can help provide our team with uniforms
and cleats. Blue Devil Nike memorabilia is for
sale in our stores inside the stadium. We will
promote Nike by hanging signs all over the
stadium and handing out stickers when
people walk into the stadium.


53. Meeting the players
 Meet the Players!!!
 Sunday September 9th 2013
 We will have an event where first 50 people
 Will meet our players!
 We will have our concession so people
won’t get hungry.
 People who win the games we will have
 Will in free tickets to our games!