Current and forecast values for each category of Bulgaria’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industry’s market attractiveness and future growth areas.Emerging Opportunities in Bulgarias Cards and Payments Industry . To Buy A Copy Of This Report:http://www.marketresearchreports.biz/analysis/169504 For All Latest Reports Kindly visit: http://www.marketresearchreports.biz

1. Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Bulgaria’s cards and payments
industry, including:
Current and forecast values for each category of Bulgaria’s cards and payments industry including
debit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industry’s
market attractiveness and future growth areas Analysis of various market drivers and regulations governing
Bulgaria’s cards and payments industry Detailed analysis of the marketing strategies adopted for
selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards Competitive landscape
of Bulgaria’s cards and payments industry Executive summary
The card payments channel declined in terms of number of cards in circulation. The prepaid card category
was the only channel to record growth during the review period. In terms of number of cards in circulation,
prepaid cards increased from 73,431 cards in 2008 to 198,600 cards in 2012. The number of prepaid cards is
projected to grow at a CAGR of 15.27% over the forecast period to reach 438,222 cards in 2017. Banks are
offering tailor-made products to drive adoption and increasingly target the young population. The younger
generation is a considerable and growing target segment. According to the US Census Bureau, there were
776,724 people aged between 15-24 years, representing 11% of the country’s total population in 2012.
According to the National Statistical Institute of Bulgaria, 81.3% of individuals aged between 16-24 years use
the internet regularly for online shopping. To entice the younger population, banks are offering debit and
credit cards with special discounts and privileges. Corporate cards designed to meet specific business needs
have been introduced. For example, First Investment Bank offers MasterCard Business and Visa Business
credit cards which help to manage business travel expenses and offers free insurance. Retail customers
consider cost as a major determining factor over service and convenience. Due to the Eurozone crisis, price
has become a major deciding factor in determining card payment options. To remain competitive, financial
card providers charge minimal interest rates and low charges along with extended repayment facilities.
Scope
This report provides a comprehensive analysis of Bulgaria’s cards and payments industry It provides
current values for Bulgaria’s cards and payments industry for 2012 and forecast figures for 2017 It
details the different macroeconomic, infrastructural and business drivers affecting Bulgaria’s cards and
payments industry It outlines the current regulatory framework in the industry It details the marketing
strategies used by various bankers and other institutions It profiles the major banks in Bulgaria’s cards
and payments industry Reasons to buy
Make strategic business decisions using historic and forecast market data related to Bulgaria’s cards
and payments industry and each market within it Understand the key market trends and growth opportunities
within Bulgaria’s cards and payments industry Assess the competitive dynamics in Bulgaria’s
cards and payments industry Gain insights into the marketing strategies used for selling various types of cards
in Bulgaria Gain insights into key regulations governing Bulgaria’s cards and payments industry Key
highlights
In terms of number of cards in circulation, debit cards category held the highest share of the card payments
channel with 83.6% in 2012. The second largest channel share was held by credit cards with 13.6%, followed
by prepaid cards with 2.8%. Prepaid cards gained momentum during the review period and recorded a high
Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

2. adoption rate. The prepaid cards category grew from 73,431 cards in 2008 to 198,600 cards in 2012, at a
CAGR of 28.24%. Over the forecast period, the prepaid cards category is projected to grow at a CAGR of
15.27% to reach 438,222 cards in 2017. The debit cards category in Bulgaria is relatively mature and recorded
a CAGR of -4.25%, in terms of the number of cards in circulation, during the review period. Over the forecast
period, the debit cards category is projected to post a CAGR of -1.65% in terms of the number of cards in
circulation. Internet penetration increased from 41.5% in 2008 to 57.6% in 2012. During the review period,
internet penetration increased to 4.1 million users in 2012, growing at a CAGR of 7.72%. The growth in the
number of internet users was largely driven by the country’s high literacy rate and young population.
Growth in the young population supported by increased internet penetration is expected to increase the use of
card payments for online shopping. Consistent GDP growth, adoption of new technologies for safe and secure
banking, and growing online sales are expected to support the growth of Bulgaria’s card payments
channel over the forecast period.
table Of Contents
1 Executive Summary
2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry
3 Analysis Of Bulgaria’s Cards And Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing Number Of Atms And Pos Terminals
3.1.2 Emergence Of Contactless And Nfc Technology
3.1.3 Growing Number Of Internet Users
3.1.4 Introduction Of Single Euro Payments Area (sepa)
3.2 Business Drivers
3.2.1 Virtual Payment Cards
3.2.2 Growing Outbound Leisure Travel
3.3 Macroeconomic Fundamentals
3.3.1 Stable Gdp Growth
3.3.2 Declining Inflation
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 Payment Instruments’ Regulations
3.5.2 Sepa Cards Framework
3.5.3 International Bank Account Number (iban)
3.5.4 Money Laundering
4 Emerging Consumer Attitudes And Trends
4.1 Industry Segmentation And Targeting
4.1.1 Retail Segment
4.1.2 Corporate Segment
4.2 Consumer Preference
Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

3. 4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behavior
4.4 Preferred Payment Methods
5 Competitive Landscape And Industry Dynamics
5.1 Industry Share Analysis By Payment Channels
5.1.1 Overview Of Payment Channels
5.1.2 Credit Transfer
5.1.3 Card Payments
5.1.4 Direct Debit
5.2 Debit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Category Share
5.3.1 By Bank
5.3.2 By Scheme
5.4 Charge Cards Category Share
6 Strategies Adopted By Key Operators
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit Cards
6.2.2 Credit Cards
6.3 Pricing Strategies
7 Size And Growth Potential Of The Card Payments Channel
7.1 Channel Share Analysis By Card Category
7.2 Size And Forecast Of The Card Payments Channel
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Cards Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Cards Category Size And Forecast
7.4.1 Analysis By Segment – Open And Closed-loop Cards
7.4.2 Analysis By Transaction Value
7.5 Charge Cards Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

4. 7.5.3 Analysis By Number Of Transactions
7.5.4 Analysis By Frequency Of Use
7.6 Credit Cards Category Size And Forecast
7.6.1 Analysis By Number Of Cards
7.6.2 Analysis By Transaction Value
7.6.3 Analysis By Transaction Volume
7.6.4 Other Key Performance Indicators
8 Company Profiles, Products And Marketing Strategies
8.1 Unicredit Bulbank
8.1.1 Strategies
8.1.2 Credit Cards Offered
8.1.3 Debit Cards Offered
8.2 Dsk Bank
8.2.1 Strategies
8.2.2 Credit Cards Offered
8.2.3 Debit Cards Offered
8.3 First Investment Bank
8.3.1 Strategies
8.3.2 Credit Cards Offered
8.3.3 Debit Cards Offered
9 Appendix
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Disclaimer
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Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

5. Emerging Opportunities in Bulgarias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L