53. Start your media wildfire Maury Rogow Kelly Yee 323.963.3050 www.ripmediagroup.com 12
Notas do Editor
Marriott, Discovery Media, Barclays, MBNA, Chase, CAIS Internet, Cambrian Communications, Booze Allen Hamilton, American Diabetes Association, More from client list in NOTESEach of these were CRM and communication systems with outreach to clients and customersBOOM chacalaca – US Air Force, US Army, US Intel, Raytheon, Lockheed Martin, CDW, Insight, PC Connection, CAIS Internet, Cambrian Communications
Need a business planNeed a marketing plan3 sales only: Sequel, Remake, or AdaptationShow: Script vs. Script with Bus Plan and financials and projections with dollar signs100 pieces of paper are worth – DO execs have GREAT imaginations? Known for great imagination? No – that’s why you need bus and marketing planFunding:How can I raise funding, with no awareness?How can I get a star attached with no funding?Who wants to see this film?Pre distributionFilming:That was great! Finding Distribution:Finishing fundsWhere is the market?Festivals - % of deals from Sundance 1.0Is there any budget left?Sales RepSelf distributionNegotiation PowerChanging model:3DDigital DistroCondensed Release TimelineMobileVoD
Changing model:
Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVERMore than Tv, Radio, and the Internet itself…Harness its opportunity to power your film or businessParanormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from Israel
Faster growth than Mcdonalds, TV, Radio, the net itself –Microsoft taught us PC, Test market,Build your audienceBuild awarenessBuild a budget – Sequel, Remake, or Best Seller – Social Media is a fundamental shift in the way we communicate
Find your audience, engage and build a rlationship – share info and suggest a product
Theme gallery .comMeans to you:2 way interaction, attracts visitors, Get and Retain visitorsWhats up today? Stickiness, ConversationCompelling, interesting event – you capture them in Act 1 – need to here too____Build your audience85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics AssocDynamic - Splash pages – One example of how this builds is FB like-