This document discusses social business and the importance of understanding your own business first before tapping into the worldwide mind. It recommends selecting social media platforms that fit your brand and target group, and notes that new roles have emerged like the social media manager. While size doesn't always matter, tools can be used to simplify work and life, and the message should be adjusted based on where you engage others. Ultimately, social business is about customers and stakeholders, not yourself.

1. Eleftherios
Hatziioannou
Nathaniel
Hansen

2. STOP DOUBTING – IT`S REAL!

3. RELATIONSHIPS
CREATE TRANSACTIONS

4. MEETING TONY HSIEH
CEO OF ZAPPOS

6. GET THERE
STEP-BY-STEP!
WIN
LEARN /
ADAPT
ENTER /
ACT
BUILD
YOUR STRATEGY
LISTEN

7. UNDERSTAND YOUR
OWN BUSINESS FIRST

8. IT`S A LONG-TERM PROCESS

10. TAP INTO THE
WORLD WIDE MIND

11. GATHER AND STRUCTURE DATA VIA
SOCIAL INTELLIGENCE

13. WHAT DO YOU WANT TO DO IN
SOCIAL BUSINESS?
Sales/
Production
R&D Marketing
(Mass Service
Open Social
Customizatio Customer
Innovation Commerce/
n Service 2.0
Community Group
Prosumer)
Buying

14. SELECT PLATFORMS
LESS CAN BE MORE
BRAND FIT
TARGET GROUP
INFLUENCER
REACH

15. #SOCIAL MEDIA POLICY

17. PASSIONATE TEAM
NOT JUST AN AGENCY

18. NEW ROLES HAVE EMERGED
THE SOCIAL MEDIA MANAGER
R&D Prospects
PR
Customers
Marketing Social
Media Key Influencers
Sales
Manager
HR Stakeholders
Legal
Competitors
PM

19. SIZE DOESN`T ALWAYS MATTER
#KPIs

22. USE TOOLS TO SIMPLIFY
YOUR WORK/LIFE

23. ADJUST MESSAGE
TO WHEREVER YOU ENGAGE

24. OPTIONS FOR HOW TO SHOW UP
Graphic by Jess3.com

26. IT`S NOT ABOUT YOU
IT`S ABOUT THEM

27. ONCE THE BASICS WORK
SHINE