1. Email
Marketing
By: Jessica Pateras &
Brandie Siomos

2. What is Email Marketing?
 Reaching a large group of consumers
through email
 Segmentation techniques
 Updates:
 Promotions
 New Products
 Customer Appreciation Programs

4. Ethical Practices
PIPEDA
“In order to build consumer trust and confidence in conducting e-
business in Canada the Government of Canada is committed to
establishing clear rules to protect the privacy of personal information in
the new 'virtual' marketplace. This is being done through the
implementation of Federal privacy legislation, and implementation of
the new anti-spam legislation implementation” (Industry Canada)
Can-Spam Act
“A law that sets the rules for commercial email, establishes
requirements for commercial messages, gives recipients the right to
have you stop emailing them, and spells out tough penalties for
violations.” (Bureau of Consumer Protection)

5. The Use of Email Marketing in
Businesses
B2B B2C
 Must be a subtle  Communicates
approach that promotions and/or
allows your company sales
to build relationships
 Encourages
 Can be harder to sell
to other businesses feedback from
because they know consumers to build
when they are being relationships ,making
‘played’ interaction personal

6. Cont.
For-Profit Not-for-Profit
 Low cost
 Segmentation
 Keep those who have
techniques participated in the past
 Ability to override spam with your organization
filters up to date on additional
activities being held
 Can inform a large
number at once, saving
time and money
 Great way to build
consumer awareness

7. Its all about the Subject Line…

8. Tools
MailChimp
 Free sign up (0-2,000 subscribers)
 Monthly plans, pay as you go, high-volume plans
 Offer a 15% discount to non profits
 Mobile app
 How to Guides
Campaign Monitor
 Clients include: Apple, Facebook, Twitter, McDonalds
 No phone support
 Monthly costs ranging from $15/month-$500/month
based on # of subscribers

9. Tools cont.
Aweber
 Start up fee is $1
 Avg. pricing of $19/month
 Offers an online chat service
 Boats a 99% deliverability rate
 Offers an intuitive setup wizard
Benchmark Email
 Free trial
 Email tracking options
 Email editor (easy way to take out consumers that don’t read your e-mails)
iContact
 Helpful for all skill types
 Ties into social media
 Provides a ‘sign up’ form to turn visitors to your site into subscribers
 Segmentation techniques
 Optimizes viewership

10. Tools cont.
Mad Mimi
 Easy to use
 Site lacks professionalism
 Customer service: responsive to emails, live chat
and phone calls
 94%-97% delivery rate
GraphicMail
 Easy to use
 Includes newsletter templates
 Low personalization of templates
 Need applicable system requirements

11. Tools cont.
Campaigner
 Offers customer support (reviews gave 5/5)
 Easy to use templates
 Does not have a spam checking tool, unlike the other tools
Vertical Response
 Free trial
 Great email tracking options
 Free image hosting
 Customer support (ex. step by step videos)
 Spam checker
Mailigen
 Little template variety
 Delivery rates are low
 Low cost
 Customization
 Can send text messages

12. Demonstration
 http://www.youtube.com/watch?v=Hm9
h3wpCrSY
 http://www.youtube.com/watch?v=sfgk
mn2hBjg&feature=related

13. How to get started?
 Free trials
 Blogs
 Subject line research and analysis
 Review competitors marketing techniques
 Build an email list
 Build a company website
 Know your customer!