1. I Believe that Authors
are The Future
James Carson

2. Bauer and I
james.carson@bauermedia.co.uk
@mrjamescarson
Facebook.com/jacarson
uk.linkedin.com/in/jacarson85
www.jamescarson.co.uk/socialsearch
Always up for linkage!

3. Anonymous SERPS
Do you know what
influences your
Google results? Nope. I don’t know,
and I don’t care

4. What's the problem?

5. Link building is dead?

7. Solution...
Imagine a system that instead of ranking content on a page
level, breaks those pages down and looks at smaller
content items on those pages, which it associates with
digital signatures. Content creators could be given
reputation scores, which could influence the rankings of
pages where their content appears, or which they own,
edit, or endorse.
Bill Slawski http://searchengineland.com/googles-agent-rank-patent-application-10487 Search Engine Land (2007)

8. Agent/Trust/Author
http://www.seomoz.org/blog/social-network-spam-and-author-rank
http://www.seobythesea.com/2012/03/predicting-seo-changes-rankings-algorithms-penalties
http://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/
http://www.seoptimise.com/blog/2011/12/agent-rank-google%E2%80%99s-internal-klout-score.html

9. Rel=“author”
I did this!
Oh yes you did!
Look at me!

10. Implementation
Edit:
Easiest to link to Google+ index.php & single.php
account using ?rel=author
parameter at URL end.
Insert: HTML link instead of:
You must use + in the anchor.
<?php the_author(); ?>
Link back to homepage
Author Box after Posts (WP)
http://yoast.com/wordpress-rel-author-rel-me/
http://www.google.com/webmasters/tools/richsnippets

11. Multiple authors
Verify by email on every page
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
rel=“author”
rel=“me”

12. What does it do?
It makes your face appear on SERPs – thus
higher CTR?
http://www.seobodybuilder.com/marketin
g-conversion/click-through-rate-increased-
with-rel-author - MEH!?
Also works on Google news.
http://www.tomanthony.co.uk/tools/serp-turkey/
Does not effect ranking!

13. What will it do?
Author Rank

14. Technology
Technology
Parse.ly
Chartbeat.com
Dis.tl/author-crawler

15. Authors = value

16. Authors ranked

17. Anonymous personas

18. Piracy

19. Journalism back from the dead?

20. How long will it take?
18 months..?

21. Do it now!
2 hours to write the brief...
1 day to implement...

22. It’s an integrated future