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Dr. Mrinal Chatterjee
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It focuses on the relation of bureaucracy and how media can be engaged
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Bureaucracy Media
1.
Bureaucracy and Media
How to establish equilibrium? Dr. Mrinal Chatterjee Professor Indian Institute of Mass Communication, Sanchar Marg, Dhenkanal 759 001, Orissa
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All responses to
it must be based on that premise.
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While some public
administrators in occasional situations may receive positive coverage, that is the exception, rather than the rule.
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Civil servants need
to accept this harsh media environment rather than bemoan it.
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Having said that,
let us examine can the situation improve? Can we establish equilibrium?
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We can. For
that we have to understand the dynamics of media.
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We are more
concerned about mainstream media.
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Now, about that
‘and’…
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Thank You. I’ll
be grateful for your feedback. [email_address] 06762 225975, 224274
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