1. dr. Boris De Ruyter
Principal Scientist, Philips Research Europe
From technology development
towards social innovation

2. Overview
• The transition
• Ambient Intelligence
• Experience Research
• Research examples

3. The transition

4. Technology
development
Moore's law

5. 1960
1990
2002
Technology is evolving rapidly

6. Technology is evolving rapidly

7. Technology
development
Moore's law
Applications
of technology
User
Centered
Design

8. Focus groups Usability testIn situ interviews
User Centered Design
de Ruyter B. (2003). User Centred Design, In (Eds.): Aarts, Emile, and Stefano Marzano (editors)
(2003), The New Everyday: Vision on Ambient Intelligence, 010 Publishers, Rotterdam

9. Technology
development
Moore's law
Applications
of technology
User
Centered
Design
Effect of
applications
User
Experience
Research

10. Ambient Intelligence
FreedomFreedom IntelligenceIntelligence
AestheticsAesthetics ImmersionImmersion
de Ruyter, B., Markopoulos, P., Aarts, E., Ijsselsteijn, W. (2004). Engineering the user experience,
In: W. Weber, J. Rabaey, and E. Aarts (Eds): Ambient Intelligence. Springer-Verlag.

11. From Technology Development towards Social Innovation
Impact of
applications
Social
Innovation
Technology
development
Moore's law
Applications
of technology
User
Centered
Design
Effect of
applications
User
Experience
Research

12. Ambient Assisted Living
Monitoring &
Coaching
Monitoring &
Coaching
Stimulation &
Enabling
Stimulation &
Enabling
BelongingBelonging
Safety &
Protection
Safety &
Protection
de Ruyter, B. & Pelgrim, E. (2007). Ambient Assisted Living research in CareLab, ACM Interactions,
Volume 14, Issue 4, July + August 2007.

13. Ambient Intelligence

14. The Philips pavilion
1958

15. Ubiquitous computing
(Mark Weiser, Scientific American 1991)
The Computer
for the 21st Century
Specialized elements of hardware and software,
connected by wires, radio waves and infrared, will be so
ubiquitous that no one will notice their presence
Ubiquitous Computing (Mark Weiser)
1988

16. The vision of the Future
1996

17. The introduction of AmI
1998

18. IST 6th framework
2001

19. 1135 “Ambient Intelligence” hits in Amazon.com

20. How has AmI changed over the
years?

21. From technology trends to societal trends
Ageing society
Globalization

22. From system intelligence to social intelligence
Socialized
Empathic
Conscious

23. Experience Research

24. Research phases
Test usability & user acceptance
Collect user insights & requirements
Validate & study longer term effects

25. Context studies
High level user needs
User
insights
ObservationsDiary studies

26. Context studies

27. Context studies

28. Lab studies
Focus groups Usability test
• Focus group sessions to collect early user feedback on concepts
• Controlled experiments (limited in time) to study the usability and end
user acceptance
– Multi observer setup
– Control & coding in one system
– Distributed coding scheme
– Observed & automated events

30. Field studies
• Use of the propositions in real life settings over longer periods of time
• Data collection through logging and in situ interviews
• Complementary findings to laboratory studies
In situ interviews

31. Field studies
http://SimplicityLabs.net

33. Research examples

36. Kaptein, M.C., de Ruyter, B., Markopoulos, P., & Aarts, E. (2010). Two Acts of Social intelligence:
The effects of mimicry and social praise on the evaluation of an artificial agent. AI &Society, 1-13.
Kaptein, M.C., de Ruyter, B., Markopoulos, P., & Aarts, E. (2009). Persuading you: Individual
differences in susceptibility to persuasion, 12th IFIP TC 13 International Conference.

37. de Ruyter, B., Zwartkruis-Pelgrim, E. & Aarts, E. (2010). Ambient assisted living research in the
CareLab, GeroPsych: The Journal of Gerontopsychology and Geriatric Psychiatry, Vol 23(2), Jun
2010, 115-119.

38. Gimenez, M.C., Geerdinck, L.M., Versteylen, M., Leffers, P., Meekes, G.J.B.M., Herremans, H., De
Ruyter, B., & Schlangen, L.J.M. (2011). Light and Sleep within hospital settings, Sleep-Wake
Research In The Netherlands, Annual Proceedings of the Dutch Society for Sleep-Wake Research
(NSWO), Vol 22, T. de Boer et al. (Eds.), Ipskamp Drukkers BV, Enschede, ISBN 978-90-73675-00-1,
p. 56-59.