A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
6. Social media numbers
• From July 1, 2011 to July 1, 2012:
• 89,204 unique blog visits
• 197,132 YouTube views, 147 subscribers
• 1,337 likes and on Facebook in the year
• 3,234 FourSquare check-ins to 76 venues (est)
• 6139 followers on Twitter on 7/1/12
• 4987 Followers on 7/1/11
• 690 in a Google+ circle
• 94 followers on Pinterest
14. TRADITIONAL
MEDIA DIGITAL MEDIA
One way, brand speaking Two way / a conversation
Focused on the brand Focused on the consumer
Brand in control Consumer in control
Repeating the message Adapting the message
Entertaining Involving
Brand created content User created content / Co-creation
Space defined by Media Owner Space defined by Consumer
15. Web 2.0
• People like to share
• 2nd Law of Social Networking
• Eric Schmidt
36. To recap
• There are two ways to think of Twitter:
• A way to pull people in. If you search for your brand on
Twitter, and don’t see it, you can ignore it.
• A way to get your keywords.
38. Delicious
• Social bookmarking is the solution to never having to
e-mail a link home.
• It’s also a way to prove smarts. I have this on the
bottom of my e-mail signature.
40. Delicious
• But consider how this can work for your non profit.
• This can be the dynamically updated what’s new
section of a website.
• Find news about your non-profit.
• Saves the alert to his your non-profit’s Delicious page
and it’s automatically updated on your website
44. ammado
• …the global community that appreciates your work and
aims to help you in achieving your vision.
• Connect with individuals, companies and institutions
dedicated to positive change and enlist their support in
making a difference.
• What does ammado offer nonprofits?
46. • Video is an excellent tool for telling stories
48. • In May 2012 we embarked on a journey to tell the real
stories of the American Red Cross -- the stories that we
know so well but most people have never heard. We
wanted to show the millions of ways the Red Cross has
touched the lives of Americans in every state.
• We found that the best way to tell our story is to let the
people who have been helped tell theirs.
53. Google Earth
• If your story can be told with a map, Google wants to
help. Number of Grads with jobs, violence against
women in the US
• If there’s a story, it can probably be told on a map
57. Here are some things you can do
• Create a profile and connect to stakeholders
• Pull data from your old free mail accounts. Your old high
school buddy could be rich now and looking for someone
to give money to.
• Add content (LinkedIn now lets new people upload a
resume)
65. Pinterest
• What we can report:
• Number of people who follow Colgate
• Traffic from Pinterest to Colgate
• What we can not yet report:
• Anything else
67. .com
• What does my website do?
• Are donors going?
• Are the people going?
• Add a free analytics package like Google or Yahoo
Analytics. It doesn’t hurt to add them both.
• See what people are looking at, and what they’re not.
70. .com
• Then add a Facebook badge. But since you’ll know why
people should go to Facebook, you will say it.
• Add your Twitter feed (or simply search Twitter).
• Add your delicious bookmarks.
• Add ammado, YouTube
74. So what now?
• Set goals, that helps creating content. If the goal of the
Facebook page is to tell stories, figure out how you’ll
encourage stories.
• If you have an objective, in a year, you’ll know if it’s
working.
We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
So, we took an accounting of activity on March 19.33% increase in checkins in 2 months. Analytics
Most (though not all) non-profits have two distinct targets People who use servicesPeople who give – donorsTraditionally, marketers have used the stories from the first group to convince the second group to give Social media can help the first people tell their stories
The internet has algorithms. In the keynote this morning, Karen tried to explain how to beat them. She said don’t have copy that sucks.