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SOCIAL MEDIA
Not-for-profits
Social media for non profits
Social media for non profits
Social media presence
• You
• Your non-profit
Social media for non profits
Social media numbers
• From July 1, 2011 to July 1, 2012:
• 89,204 unique blog visits
• 197,132 YouTube views, 147 subscribers
• 1,337 likes and on Facebook in the year
• 3,234 FourSquare check-ins to 76 venues (est)
• 6139 followers on Twitter on 7/1/12
• 4987 Followers on 7/1/11
• 690 in a Google+ circle
• 94 followers on Pinterest
Social media for non profits
Social media for non profits
personal vs
professional
What is a social network?
• A social network is a community of people
Social media for non profits
• So what is different?
Hey, nice logos
TRADITIONAL
MEDIA DIGITAL MEDIA
One way, brand speaking Two way / a conversation
Focused on the brand Focused on the consumer
Brand in control Consumer in control
Repeating the message Adapting the message
Entertaining Involving
Brand created content User created content / Co-creation
Space defined by Media Owner Space defined by Consumer
Web 2.0
• People like to share
• 2nd Law of Social Networking
• Eric Schmidt
Non-profits
Non-profit marketing
Social media for non profits
Social media for non profits
• “I want to start a Facebook page.”
• Someone at your not-for-profit.
Tactic Strategy
Algorithms
Social media for non profits
Social media for non profits
• Don’t have boring copy
usephotography
• Fear this
• Who should come to your page?
Social media for non profits
• What do you want them to do?
New likes
8800
8900
9000
9100
9200
9300
9400
9500
9600
9700
9800
1/1/12
1/8/12
1/15/12
1/22/12
1/29/12
2/5/12
2/12/12
2/19/12
2/26/12
3/4/12
3/11/12
3/18/12
3/25/12
4/1/12
4/8/12
4/15/12
4/22/12
4/29/12
5/6/12
5/13/12
5/20/12
5/27/12
6/3/12
6/10/12
6/17/12
6/24/12
7/1/12
• How will you measure success?
Social media for non profits
Twitter/Instagram/Vine
• Twitter is a news source,
• a giant pit of garbage,
• potentially a useful place to learn
Polls
TwtVite.com
To recap
• There are two ways to think of Twitter:
• A way to pull people in. If you search for your brand on
Twitter, and don’t see it, you can ignore it.
• A way to get your keywords.
Delicious
Delicious
• Social bookmarking is the solution to never having to
e-mail a link home.
• It’s also a way to prove smarts. I have this on the
bottom of my e-mail signature.
Social media for non profits
Delicious
• But consider how this can work for your non profit.
• This can be the dynamically updated what’s new
section of a website.
• Find news about your non-profit.
• Saves the alert to his your non-profit’s Delicious page
and it’s automatically updated on your website
Social media for non profits
Social media for non profits
Social media for non profits
ammado
• …the global community that appreciates your work and
aims to help you in achieving your vision.
• Connect with individuals, companies and institutions
dedicated to positive change and enlist their support in
making a difference.
• What does ammado offer nonprofits?
Social media for non profits
• Video is an excellent tool for telling stories
Social media for non profits
• In May 2012 we embarked on a journey to tell the real
stories of the American Red Cross -- the stories that we
know so well but most people have never heard. We
wanted to show the millions of ways the Red Cross has
touched the lives of Americans in every state.
• We found that the best way to tell our story is to let the
people who have been helped tell theirs.
Social media for non profits
Social media for non profits
Social media for non profits
Social media for non profits
Google Earth
• If your story can be told with a map, Google wants to
help. Number of Grads with jobs, violence against
women in the US
• If there’s a story, it can probably be told on a map
Social media for non profits
90%
10%
LinkedIn
Here are some things you can do
• Create a profile and connect to stakeholders
• Pull data from your old free mail accounts. Your old high
school buddy could be rich now and looking for someone
to give money to.
• Add content (LinkedIn now lets new people upload a
resume)
Join groups
Social media for non profits
Social media for non profits
• Your website.
Google+
Google+ alumni circle
Social media for non profits
Pinterest
• What we can report:
• Number of people who follow Colgate
• Traffic from Pinterest to Colgate
• What we can not yet report:
• Anything else
Pinterest – alumni book
.com
• What does my website do?
• Are donors going?
• Are the people going?
• Add a free analytics package like Google or Yahoo
Analytics. It doesn’t hurt to add them both.
• See what people are looking at, and what they’re not.
visitors
visitors
.com
• Then add a Facebook badge. But since you’ll know why
people should go to Facebook, you will say it.
• Add your Twitter feed (or simply search Twitter).
• Add your delicious bookmarks.
• Add ammado, YouTube
YouTube
• Video views
• Subscribers (like fans)
YouTube demographics
YouTube demographics
So what now?
• Set goals, that helps creating content. If the goal of the
Facebook page is to tell stories, figure out how you’ll
encourage stories.
• If you have an objective, in a year, you’ll know if it’s
working.
Questions?
• ??

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Social media for non profits

Editor's Notes

  1. We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
  2. So, we took an accounting of activity on March 19.33% increase in checkins in 2 months. Analytics
  3. Most (though not all) non-profits have two distinct targets People who use servicesPeople who give – donorsTraditionally, marketers have used the stories from the first group to convince the second group to give Social media can help the first people tell their stories
  4. The internet has algorithms. In the keynote this morning, Karen tried to explain how to beat them. She said don’t have copy that sucks.
  5. Fear this.
  6. EMA Facebook page
  7. EMA Facebook page
  8. EMA Facebook page
  9. Digg, facebook, delicious, newsvine, stumble, youtube, yahoo bookmarks, fark, technorati, furl, ma.gnolia.
  10. Digg, facebook, delicious, newsvine, stumble, youtube, yahoo bookmarks, fark, technorati, furl, ma.gnolia.
  11. Digg, facebook, delicious, newsvine, stumble, youtube, yahoo bookmarks, fark, technorati, furl, ma.gnolia.