22. @mhames
Social media numbers
• From July 1, 2011 to July 1, 2012:
• 100K blog visits
• 197k YouTube views
• 3,234 FourSquare check-ins to 76 venues (est)
• 6139 followers on Twitter on 7/1/12
• 690 in a Google+ circle
• 94 followers on Pinterest
44. @mhames
You want to start a Facebook page?
• Zero fans.
• A bad quality score.
• I wish we could have talked 5 years ago.
• We’re trying to break silos, not enhance them.
• What part of the process are you?
• Getting engagement isn’t easy.
• We have access to a better photographer.
• Better ways to manage content.
48. @mhames
• We have stories to tell. There are better places to tell
them.
• Thank you.
Notas do Editor
There are good and bad things about Facebook pages
We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
So, we took an accounting of activity on March 19.33% increase in checkins in 2 months. Analytics
Think about your website. Simple rule, if you have one website for it, you should have one facebook page for it.
Facebook groups. We ask students to join groups. They do.
The internet has algorithms. In the keynote this morning, Karen tried to explain how to beat them. She said don’t have copy that sucks.
Silos. I should tell you about what I faced.
Zero fans
content
Websites can’t get their own hits. No website can. Yes, Facebook was once described as being like having a send to friend key on the Internet.
You missed the boat.
content
How do you get someone from one page to the next, to the next.
Thanks for creating content. We love to hear about what you’re doing. Lets talk about how to tell the world what you’re doing.