Leading Denominational Change

Digital Natives vs.
Digital Immigrants
Wednesday, September 9, 2009

Old Dogs and New Tricks


http://www.millenniummatrix.com


The Quagmire Ahead
By DAVID BROOKS
Published: June 1, 2009 - NY Times

On Jan. 21, 1988, a General Motors executive named Elmer
Johnson wrote a brave and prophetic memo. Its main point was
contained in this sentence: “We have vastly underestimated
how deeply ingrained are the organizational and cultural
rigidities that hamper our ability to execute.”

On Jan. 26, 2009, Rob Kleinbaum, a former G.M. employee and
consultant, wrote his own memo. Kleinbaum’s argument was
eerily similar: “It is apparent that unless G.M.’s culture is
fundamentally changed, especially in North America, its
true heart, G.M. will likely be back at the public trough
again and again.”


Digital Race
Institutional Buggy

Time is Not Your Friend

S-Curve

We’re Not Alone
Education
Business
Media
Healthcare
Judicial System
Municipalities
Governance
Global Conﬂict
Family & Community
The Environment
Public Civility
Sports & Entertainment


Medium as Message


Medium
as
Worldview

Our Worldviews Change


In The Beginnng


Gutenberg’s Revolution


1950


1992
Netscape & Tim Berners-Lee


Brain Wiring
Print
Linear, Sequential,
Rational
Broadcast
Fluid, Fragmented,
Emotional
Digital/Interactive
Non-linear, Holistic,
Systems Thinkers


Symbolic
Realistic

Conceptual
Contextually
(Hack/Mod)


The Different World-views Expressed In Art
Digital - Convergent Era
This digital expression is an
interactive form of art. The Madonna
and child are reinterpreted,
deconstructed, morphed, hacked and
played with.

Digital art is a collaborative
participation that remixes and offers
mash-ups of original or earlier
themes.

It is art to be shared, commented on
and reinterpreted over and over.

The implications for the church are
important to note.

How Does This Shift Change the Canvas of Your Sunday Service?
• How can the congregation participate in the direction or the outcome of the service - or is it pre-scripted,
choreographed?
• What does an interactive gathering require? Facility size, technology, skills of those leading, skills and
expectation of the congregation?


Symbolic Space

Form Function

Spiritual Malls

Connecting
Spaces


Resource
Hub

Equipping Spaces

Gospel


Truth


New psychology

New relationships

NEW Structures

New institutions


What does it
mean to have a
congregation
of mobile
knowledge
workers?

What is this?


Check this
Chose which best describes your online activities box

I use my computer but seldom access the Internet. If I do its primarily email.

I have it, use it, but can take or leave using the Internet.

I use the Internet but often feel overwhelmed by the amount of information or
choices.

I use the Internet but go primarily to the main sites like Google, Yahoo, MSN etc.

I use the Internet a lot primarily through my desk top. My phone is primarily for
calling.

I new to using my phone for more than calling. I do some texting and like being
accessible.

I use and consume different kinds of Internet content. I like to pass things I get to
others. I ﬁnd it very functional and use the computer and cell phone for functional
purposes.
I use and consume different kinds of Internet content. I like to pass things I get to
others. It is an important work and social tool for me.

My phone is a key part of my online life and allows me to do just about anything I
want to do online.

I not only surf, consume and share what I ﬁnd on the Internet but I also create
content to share with others; blog, video, podcast etc.


Chose which best describes your online activities Check this
box

Digital Collaborators (Iʼm highly mobile, Iʼm active in several group collaborations and 8%
leverage shared creative efforts)

Ambivalent Networkers (I integrate Information and Communication Technology, ICT, 7%
as a life-style. Iʼm typically under 30)

Media Movers (I consume content, digest it and then pass along information Iʼve 7%
summarized. I use some social network sites on a functional basis)

Roving Nodes (I use and consume content from the Internet and like to pass along 9%
things I ﬁnd interesting to others)

Mobile Newbies (I like being more available, I do some texting but need help ﬁguring it 8%
all out)

Desktop Veterans (Iʼm experienced with the desktop and use my cell phone for calling) 13%

Drifting Surfers (I go to the main sites but Iʼm not into ICT) 14%

Information Encumbered (I use it but feel burdened or overwhelmed keeping up) 10%

The Tech Indifferent (I have it but donʼt chose to use it) 10%

Off The Network 14%


The
World is Flat
Horizontal organizations built on
collaboration.

Openly networked with diverse
organizations and resources.

Convergence of once independent
silos; commerce, community,
denominations...


Mass
Collaboration
(crowdsourcing


The Long Tail
• Low cost production
• Low cost distribution
• Search

• From hits to niches
• One size to tailored
• Stars to tribal leaders
• Producer Consumers
• Mass markets to masses
of markets
• Hidden Demand


Here Comes
Everybody

What is the role of an
institution in a Web 2.0 world?


Mass Amateurs

Masses of Pro-sumers


Shelf Space
Bottleneck

Bias toward Blockbusters

Focus on Mass Markets

Most of the Good Content is
Invisible


Shelf Space

Mass Consumers

Virtual Shelf Space

Self-Organizing

Network Effect

Story Telling in a Connected World


Silents
Boomers
GenX
Millennials

4 Generations
A First!


Lame

Slacker


Boomer
50%

Over 65

2008
6%
Millennials
6%

GenX
38%


Millennials
43%

2018
GenX Boomers
33% 24%


The Transformational Leader
The magnitude and pace of
change is unprecedented.

When an organism no
longer ﬁts its environment it
dies.

All organizations change -
few adapt.


Trust Tax & Trust Dividend
Trust Tax -80% -60% -40% -20%
Environment Hated Toxic Stressful Worry
Focus Conflict Escalation Pre-emption Process
Relationships Anger Hostile Disrespect Indifferent
Process Open defeat Sabotage Hidden agendas Chain of command
Behavior Punish Micromanage CYA Do my job
Outcomes Grievance or Law-suit Gotcha Politics Slow
Systems Disintegrated Dysfunctional Distracting Hassle
Ethics Your ruin Your harm Self-interest Compliance

Trust Dividends Neutral 20% 40%
Environment No worries Positive Uplifting
Focus Scope Outcome Mutual success
Relationships Cordial Cooperative Collaborative
Process Task at hand Keeping promises Making it easier for others
Behavior Respect Partnering Transparency
Outcomes Efficient Learn from mistakes Improve
Systems Does not get in the way Supportive Adaptive
Ethics What is expected What is right What is good


Results:

Discovery
Leadership


Call to
Adventure
Red Pill or Blue Pill

The Quest


Guide and
Mentor


Results:


The Reverse Mentor

Digital Mindset
Bit Literacy
Web Savvy
Virtual Tools
Social Media
Mobile Mindset
Cross Generational Thinking
Network Creation
Rapid Implementation


Shift
Old Mindshift New
Content → Context
Sermon Giver → Identity Shaper
Central Control → Distributed Power
Attraction → Mobilization
Directed → Collaboration
Proprietary → Connected/Sharing
Capital Assets → Virtual Assets
Visionary Leaders → Discovery Leaders


Reverse Mentors Among Us


WWWD

What would
Wesley do?


Leading Denominational Change

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