This document provides various statistics and facts about social media usage among youth: - 60% of Blackberry owners check email in bed. 2/3 of online users are on social networks. - Asian youth have on average 96 contacts on their mobile, 87 IM buddies, and belong to 4 social networks. - The average number of friends youth have is 107, with 54 offline friends and 13 close friends. - 76% of youth belong to at least one social network. Friendster and MySpace were early dominant networks while Facebook and Twitter now lead. - Social networks started for specific audiences but are maturing to support mass communication across interests and demographics. - Emer

1. http://www.flickr.com/photos/falsalama/2170569011/sizes/l/

2. 60% of Itʼs since been proven
Blackberry that we are not
owners check “6 degrees”
email in bed from each other
We looked at 3 in 5
5 billion of us have a
YouTube videos last blog, with 60%
25% of Australia month Twitter is of bloggers
teens are friends with currently growing talking about
by more than daily life
their parents on
social network sites 1000% Only 15% of the
10% of MySpace
traffic comes from Philippines
Asia, for Friendster is online, one of
the lowest in the
Facebook is the itʼs 88% More than 60% of web world
5th largest traffic is now
“country” in the
world
“peer-to-peer”

3. We sent 293,024 Kanye Tweets in 60 minutes
http://mashable.com/2009/09/14/kanye-twitter/

4. how long is that piece of string
what it means to be young
letʼs throw the dice for 2010

5. is anybody out there ...

6. there were 6,793,164,473
people in the world yesterday
http://www.worldometers.info/

7. just over 150,000 people
will be born today
http://www.worldometers.info/

8. (roughly 100 billion people
have ever lived)
http://en.wikipedia.org/wiki/World_population

10. 60% of the world lives in Asia
4 billion of us
http://en.wikipedia.org/wiki/World_population

11. there are 1.6 billion net users
in the world (which is a quarter
of everyone)
http://www.50x15.com/en-us/internet_usage.aspx

12. 40% of all net
users are in Asia
(660 million)
http://www.internetworldstats.com/stats.htm

13. Only 16.5% of Asia
in currently Online!

14. 2/3ʼs of the online
world are on social
network sites
http://www.nielsen.com/

16. I am 16 ...

17. I am 24 ...

18. multi-tasking
thirty-six hour day
four things at once
five minute attention span ...

19. M
What really matters?

20. WHATʼS HOT
SPENDING TIME ONLINE +56%
LISTENING TO MUSIC +53%
USING MY MOBILE +49%
SENDING EMAILS +41%
SOCIAL NETWORKS +37%
WHATʼS NOT
SPENDING $$$ ON MUSIC -36%
WATCHING TELEVISION -46%
PLAYING CONSOLE GAMES -50%
SOURCE: MTV Circuits of Cool. 16 Country.
(% Doing More, Doing Less than Past Year)

21. Everyone OK?

23. SO
EX CI
PL AL
OS
IO
N

24. FRIENDS MATTER

25. how many friends do you have?

26. 13
Close Friends
50
Offline Friends
44
Online Friends
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

27. 107 Friends
(the average number of friends youth have)
54
66
41
66
48
39 30
94 33 31
30
93 83 31 27
60
55 46
48 39 39
41 34 30
11 21 13 15 11 9 14 14 15 9 9 12
Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India
Online Friends
Offline Friends
Close Friends
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

28. people are media

29. forwarding culture

30. feedback loops

33. N T POSTING
E S
T R
N E
O T HOSTING
C T
M A SHARING
BUILDING
friendship
communities
online

34. ASIAN YOUTH
96 numbers on mobile
87 instant message buddies
100 friends in social networks
4 social networking sites
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

35. Social Networks
(the average number of social network sites youth belong to)
8 5 4 4 4 4 4 3 3 3 3 2
Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

36. 76% belong to at
least one online
Social Network
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

37. Cutting Thru

38. 1995 ... Yahoo
1998 ... Google
1999 ... Napster
2000 ... Blogger
2001 ... Wikipedia
2002 ... Friendster
2003 ... MySpace
2004 ... Facebook
2005 ... YouTube
2006 ... Twitter

39. Maturing of SNS
million 500
375
Twitter
250
SNS explode internationally Bebo
Multiply
Facebook
Hi-5 Orkut
125 MySpace
Friendster Linkedin
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

40. For Kids:
a place to play
do stuff, be rewarded
look cute
Moshi Monsters
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

41. For Teens:
a social hangout place
see and be seen
checking in, grooming
Friendster
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

42. For Adults:
a social utility
re-connecting
networking, advancing
FaceBook
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

43. As Social Networks
mature:
mass communication
----------------------------
special interests
specific needs
demographic
geographic

44. Play Ground Bed Room Living Room Night Club

46. Where is it all heading?

47. “Twitter wants to be more like
MySpace, which is cleaning up to
be more like FaceBook, which
wants to be more like Twitter”
TECHCRUNCH

48. 2010

49. 10 Teens and Tweens
Mobility and Location
Virtual Currencies
Social Shopping
Monetization Models
Cross Platform Aggregation
Brands Work It Out
Better Privacy Tools
Intimacy
Immediacy ...

51. thank you
for listening to me
Please note that many of these images have
been sourced from the internet and their rights
have not been cleared for commercial use.