15. How can Podcasting Benefit you and your Business Results Copyright 2008-2009 The Secret Hub Pty Ltd Please indicate your current household income in Australian dollars (This is not a mandatory question) Answer Percentage $0.00-$10,000 2.52% $10,000-$19,999 4.20% $20,000-$29,999 4.20% $30,000-$39,999 5.88% $40,000-$49,999 6.72% $50,000-$74,999 16.81% $75,000-$99,999 10.08% $100,000-$150,000 10.08% over $150,000 5.04% Rather Not Say 24.37% Are you currently Working or Studying? Answer Percentage Working 67.23% Studying 19.33% Both 13.45% What Is Your Employment Status Answer Percentage Full Time 52.10% Part Time 10.92% Casual 5.88% Self Employed 9.24% Unemployed 2.52% How Often Do You Shop Online? Answer Percentage Once A Week 17.65% 1-5 Times A Month 38.66% 6-15 Times A Month 5.88% 16 Or More Times A Month 0.84% What subjects do you/would you listen to as podcasts? (select all that apply) Answer Percentage Arts 14.29% Business 19.33% Comedy 56.30% Education 30.25% Games & Hobbies 31.09% Government and Organisations 13.45% Health 14.29% Kids and Family 5.88% Music 31.09% News and Politics 37.82% Religion & Spirituality 10.92% Science & Medicine 32.77% Society & Culture 23.53% Sports & Recreation 9.24% Technology 93.28% TV & Film 42.02%
16. How can Podcasting Benefit you and your Business cont... Results Copyright 2008-2009 The Secret Hub Pty Ltd How Many Hours A Week Do You Spend Listening/Watching Online Content? (On Or Off The Computer, ie include iPod etc) Answer Percentage 0-1 Hour 1.68% 1-2 Hours 8.40% 3-4 Hours 14.29% 4 - 5 Hours 13.45% 5 - 10 Hours 36.97% More Than 20 Hours 21.85% More Than 30 Hours 2.52% More Than 50 Hours 1.68% When Content Is Being Sponsored, Would You Like... Answer Percentage New Product News/Information 76.47% Special Deals or Discounts 78.15% General Information On Sponsor/Product Range 55.46%