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ABC Gold Coast Social Media Talk

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Michael Rees
Michael Rees

Slides from a talk with Carolyn McDonald given to ABC Gold Coast staff at the Gold Coast Arts Centre 4 August 2011

EducationTechnologyBusiness
1 of 27
The Digital Divide: The Challenge of Engaging a Wider Social Media Audience Michael Rees @mrees School of Information Technology Carolyn McDonald @camcd Information Services Slides at: go.mrees.co/abcslides
Technology Influences http://www.theage.com.au/opinion/head-in-the-cloud-20110731-1i66s.html
July 2011 http://www.go-gulf.com/60seconds.jpg
The Big 3
http://blog.jess3.com/2011/05/the-geosocial-universe-2-0.html
Twitter App Universe ,[object Object],Twitter App Toolkits at http://oneforty.com
TweetStats
visual.ly
 
 
 
Google+ SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.web-strategist.com/blog/2011/08/01/strategy-five-ways-google-can-become-mainstream/
Social Media Technology
The Myths – Gender  (Data from Feb 2011) http://blog.kissmetrics.com/social-media-by-demographic/
The Myths - Income
  The Myths - Age
The Data ,[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
Pew reports (US based) Social networking and our lives – June 16 2011 “ how use of these technologies is related to trust, tolerance, social support, and community and political engagement” http://pewinternet.org/Reports/2011/Technology-and-social-networks/Summary.aspx
[object Object],[object Object],[object Object],[object Object]
The Myths - Participation
The Digital Divide what do you see?
http://www.flickr.com/photos/nsisodiya/4039713671/
So what? Social capital, engagement, participation, information
Barriers – Access, Ability, Attitude ,[object Object],[object Object]
Attitude
How and why are you using socmed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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