The Need to Rebrand

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Read the Guardian article ‘Weathering the storm’ and mindmap some of the reasons why coastal areas on in decline

Think about what you have learnt so far about rebranding. How could these places be rebranded for the twenty-first century?

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Reasons for re-branding: Rural Declining population Ageing society Limited employment opportunities (low paid, long travel distances) Agriculture in decline (low milk prices, bovine TB, etc.) Limited availability of public transport Lack of low-order retail services.

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The Need to Rebrand

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The Need to Rebrand