![8286753276600<br />Assignment 7 – Functional Areas within Businesses<br />By Anisa Khan<br />Introduction:<br />In this assignment I am going to look at Functional areas within businesses. There are many functional areas in businesses. Business split each job for individuals. In small businesses, work will be done by individuals. In medium/ large businesses, work will be done by individuals working in functional areas or departments.<br />This is a mind map of some main functional areas within a business: <br />All Functional Areas within businesses must link together to achieve the overall aims and objectives. This means co-operation and good communication. All functional areas in a business are like a big jigsaw. A jigsaw will be incomplete without a piece, therefore, a business won’t be a business unless it has all the functional areas.<br />Marketing & Sales<br />Marketing is the ‘management process’ responsible for identifying, anticipating, and satisfying consumers’ requirements profitably. Marketing is looking at the business through the customers eyes’. It is concerned with identifying what the customer needs and promising it. A business truly focused on marketing and sales, always tries to be ‘one step ahead’ of the customers (and the competition). <br />The marketing department also:<br />Ensure that the consumers’ are aware of the business’ product/service.<br />Involves selling and promoting products.<br />Have aims to achieve:<br />Identify what customers’ want and need.<br />Anticipating customer requirements.<br />Satisfy customers’.<br />Will do these things by undertaking the following activities:<br />Market research.<br />Promotion.<br />Sales.<br />Marketing research:<br />Marketing research is a collection of research and data. The research is usually about the customers, statistics and other information. The research allows the business to find out about customers’ wants and needs, and their opinions. <br />P >> ProductThe four P’s:<br />P >> Promotion<br />P >> Place<br />P >> Price<br />Marketing at Thorpe Park:<br />Product – The product is what Thorpe Park actually sells, which is; ‘a day out’. They sell many things which is related to your ‘day out’, such as; Food, Drinks, Rides (entertainment), etc.<br />The 3 levels of product:<br />Customer Service<br />WarrantyBrand Name<br />After Sales Support<br />CapabilityFeature<br />Core Benefit or Feature<br />Delivery & CreditQuality / Durability <br />Packaging<br />Design / Styling<br />Installation<br />Personal<br />Promotion – Thorpe Park has many ways to advertise/sell their product. They promote their business through the radio, T.V, their website and many more.<br />Website – Thorpe Park’s website is very helpful for them and their customers. It is helpful for them as it is one of their promotion techniques. Therefore, it does the advertising for them. It is helpful for the customers as it has details about the park, such as, the Park opening times.<br />Home Page:<br />The website also has many other information. On the tool bar there are a few options for you to click on.<br />57150255270<br />This is one of their promotions for their new ride.This helps the customers by giving them the information for staying at a hotel whilst visiting the Park.<br />This lets their customers know that Thorpe Park does special activities for stag nights.<br />The website has other subjected areas for the customers to visit and find what they are looking for.<br />69532594615<br />TV Adverts:<br />Thorpe Park spends thousands on advertising their business/the rides on TV. These are two of Thorpe Park’s TV adverts. The first one made in April, 2007 and the second one made April, 2009.<br />3048009525<br />Radio:<br />Thorpe Park also use the radio to advertise their rides. This is a good way to advertise because approximately 1.5 billion people listen to the radio worldwide. It is another way of giving people ‘word of mouth.’<br />Leaflets: <br />Thorpe Park also make leaflets to advertise various things. Such as, their rides, their BOGOF offers. There is a leaflet in the back of my assignment which shows they have advertised their offer of a ‘free entry’. <br />Place – Thorpe Park has an advantage from where they are located. They are located just 20 miles from the centre of London, which is in Chertsey, Surrey. It is situated between junctions 11 and 13 of the M25. This makes it easier for Thorpe Park’s customers to get there as it is near the M25.<br />-95258255<br />This is a map on how to get to Thorpe Park. I got this image from Thorpe Park’s website. (http://www.thorpepark.com/getting-here.php) <br />Price – Thorpe Park has a very clever way that gets them to fix their prices in just the right expense. Compared to their competitors Thorpe Park has a competitive pricing. Their price is higher than Drayton Manors pricing, but lower than Alton Towers. I am going to compare Thorpe Parks pricing to Drayton Manors and Alton Towers.<br />Drayton Manors Pricing:<br />-9525412750This is Drayton Manor’s ticket price structure.<br />Thorpe Park’s pricing:<br />Thorpe Park has a strategy of pricing their product. They are much more organised and focused on their pricing. They have sections that show that they are well organised.<br />Main Season Pricing: Groups Pricing: <br />2990850415290-76200205740<br />The Annual Pass pricing: Fast Track:<br />2876550292100-76200292100<br />Open Date Tickets:<br />1381125103505<br />Alton Towers<br />-76200291465This is the price strategy that Alton Towers use for their business.<br />Comparing the three businesses by pricing, you would find that Thorpe Park is a little more expensive than Drayton Manor but it is cheaper that Alton Towers. So why do people and to go to Thorpe Park rather than Drayton Manor? This is because Thorpe Park makes their customers interested in their product as they have advertisements of their new ride everywhere, whereas, Drayton Manor don’t do that. <br />Administration & IT Support<br />828675178435<br />There are many roles in the Administration department of Thorpe Park. The admin department basically takes a work load of other staff to make it easier for the main staff to keep their focus on their job and make the best of it. <br />The Admin department covers the responsibilities of:<br />,[object Object]](https://image.slidesharecdn.com/assignment7-100301095819-phpapp02/85/Assignment-7-1-320.jpg)
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Assignment 7
- 2. This means that people in the admin department of the business make sure that everything is working properly.
- 3. Ensure that all of the other departments of the business meet their set aims and objectives
- 4. People making sure that all aims and objectives are met from each department.
- 6. This is when the admin department have people working to do jobs like; typing, filing, phone answering, inputting data on computer, etc.
- 7. Collection and Distribution of Mail.
- 8. Someone from the department collects all the mails and sorts it out.
- 10. Keeping record of general things, like; staff shifts, revenue, ect.
- 11. Dealing with the Enquires.
- 12. Having people to answer to enquires from customers.
- 14. Making sure the place is clean.
- 16. Organising meetings with people, maybe to invest in the business?
- 17. Security.
- 18. Making sure no one comes in the premises that shouldn’t be there.
- 20. To make sure the working atmosphere is safe for both, staff and customers.
- 21. IT Support.
- 23. Training, Development and Promotion.
- 25. On the Job
- 27. Obtaining Capital and Resources.
- 29. Variable costs- this is when the costs can change depending on the level of production, for example, if a business increase production, then the wages and the costs of raw materials will change.
- 30. 123825273685For Example:RevenueTotal CostsFixed CostsVariable CostsBreak - EvenComparing the Structure of Two Businesses:<br />Thorpe Park and Oxfam are two business, that have completely different management structures, in which they control the business and its employees. The management structure include of; levels of hierarchy, span of control, and if the business organisation is tall or flat.<br />Oxfam:<br />Oxfam’s level of heirachy s not that tall as it does not have many levels. It has a flat organisation. Therefore, the communication within the business is minor, however it is really fast and decisions are made faster as there are less people to go through to access or request something. There is only one chain of command, who controls everyone in the business and all the conclusion go through her before they are actually continued. For example, the director of Oxfam; Barbara Stocking has a span of control of all the seven sectors, because of this the organisaiton is a flat organisation where comunication witin the business is faster and more effective. The business has an open office where they can communicate more openly and can involve teamwork with the members. <br />Thorpe Park:<br />Unlike Oxfam, Thorpe park have a tall organisation with many levels of hierarchy; about seven levels of hierarchy. Therefore, because of this the business has a slow rate of communication is very slow and less effective however it is more efficient. The chain of command in Thorpe Parks structure is one person that contorls others who then have the responsibilty to control the rest of the management team., for example, Peter Ronchetti (general manager) control two other sectors; the PA to general management team and Jacqui Dixon (Park experience manager), who then control the rest of the sector and the members within the sectors. Futhermore, peter Ronchetti has a span of control of two people who he is directly incharge of.<br />