Presentation created for the Muhammad Ali Center in Louisville,KY to increase the number of visitors as well as brand the center and its experience.

7. Brand on.JD .Jul iana.Kr is.L eo .M att.M ike.

16. M

17. C

18. A
TRANSFORMATIVE
EXPERIENCE

19. TRANSFORMATION

20. TRANSFORMATION

21. TRANSFORMATION

22. TRANSFORMATION

23. TRANSFORMATION

24. TRANSFORMATION

25. TRANSFORMATION

26. TRANSFORMATION

27. TRANSFORMATION

28. TRANSFORMATION

29. Progression
Form Relationships
Engage potential targets
Increase Visitation
Build Awareness

31. FIRSTHAND
EXPER I E N C E

32. growing older
growing up

33. “Always an idealistic generation, they are beginning to
question where they’ve been and where they’re going.
The work-life balance, for these introspective, questioning
Boomers, will also include the search for meaning.”
A LWAY S
EVO LVI N G

34. “Always an idealistic generation, they are beginning to
question where they’ve been and where they’re going.
The work-life balance, for these introspective, questioning
Boomers, will also include the search for meaning.”
A LWAY S
EVO LVI N G - Lynne Lancaster,
When Generations Collide -

35. “Always an idealistic generation, they are beginning to
question where they’ve been and where they’re going.
The work-life balance, for these introspective, questioning
Boomers, will also include the search for meaning.”
A LWAY S
EVO LVI N G

38. PA S S I N G T H E I R
LEGACY
ON

39. THE
ESSENCE
OF ALI AND THE CENTER

41. If you can force your heart and ner ve and sinew
To ser ve your turn long after they are gone,

42. If you can force your heart and ner ve and sinew
To ser ve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: "Hold on";

43. If you can force your heart and ner ve and sinew
To ser ve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: "Hold on";
Yours is the Earth and ever ything that's in it,
And - which is more - you'll be a Man my son!

46. Appreciate the ability to be who you are.

49. “At that point, he really became a
cause, a symbol, a sign of something
much larger than himself.”
- Dick Schaap -

50. S TA N D F O R
S O METHI N G .

58. DRIVE TO
W EB

82. Dublin, Ireland
Nice, France
Melbourne, Australia
Advisory Board
Lonnie Ali Dennis Swanson Derek Anderson
Dick Ebersol David Robinson R. Prophet
Vartan Gregorian Larry King Matthew Whitaker
Sean McManus Homer Cablish Myrtle Potter
Seth Abraham Quincy Jones Jerrold Perenchio
Sean Combs Robin Williams Bono
Bob Costas Tavis Smiley Angelina Jolie
Billy Crystal Maya Angelou Anthony Pratt
Mario Cuomo John Schnatter
Diane Sawyer Howard Bingham

83. Dublin, Ireland
Nice, France
Melbourne, Australia
Montreal, Quebec
Kingston, Jamaica
London, England
Seoul, South Korea
Kumasi, Ghana
Advisory Board Gala Attendees
Lonnie Ali Dennis Swanson Derek Anderson Jim Carey Wynonna Judd
Dick Ebersol David Robinson R. Prophet Will Smith Kris Kristofferson
Vartan Gregorian Larry King Matthew Whitaker Samuel L. Jackson Bill Clinton
Sean McManus Homer Cablish Myrtle Potter James Taylor Brad Pitt
Seth Abraham Quincy Jones Jerrold Perenchio Darius Rucker Lennox Lewis
Sean Combs Robin Williams Bono Evander Holyfield Celine Dion
Bob Costas Tavis Smiley Angelina Jolie Jimmy Carter Ik-Joong Kang
Billy Crystal Maya Angelou Anthony Pratt Laila Ali Kofi Annan
Mario Cuomo John Schnatter Stedman Graham
Diane Sawyer Howard Bingham Kathleen Battle

84. Dublin, Ireland
Nice, France
Melbourne, Australia
Montreal, Quebec
Kingston, Jamaica
London, England
Seoul, South Korea
Kumasi, Ghana
Mexico City,
Mexico
Amsterdam,
The Netherlands
Johannesburg,
South Africa
Kigali, Rwanda
Dacca, Bangladesh
Advisory Board Gala Attendees Speakers
Lonnie Ali Dennis Swanson Derek Anderson Jim Carey Wynonna Judd Erik Weihenmayer Alexis Sinduhije
Dick Ebersol David Robinson R. Prophet Will Smith Kris Kristofferson Rev. Calvin Butts Muhammad Yunus
Vartan Gregorian Larry King Matthew Whitaker Samuel L. Jackson Bill Clinton Wendy Kopp
Sean McManus Homer Cablish Myrtle Potter James Taylor Brad Pitt Larry Brilliant
Seth Abraham Quincy Jones Jerrold Perenchio Darius Rucker Lennox Lewis Herbie Hancock
Sean Combs Robin Williams Bono Evander Holyfield Celine Dion Nancy Brinker
Bob Costas Tavis Smiley Angelina Jolie Jimmy Carter Ik-Joong Kang “Magic” Johnson
Billy Crystal Maya Angelou Anthony Pratt Laila Ali Kofi Annan Carlos Slim Helu
Mario Cuomo John Schnatter Stedman Graham Neelie Kroes
Diane Sawyer Howard Bingham Kathleen Battle Oscar Pistorius

86. Progression
Form Relationships
Engage potential targets
Increase Visitation
Build Awareness

87. $27,000 - Web Video Video and
$27,000 - Web and Ads Ads
$23,000 - Website Design Design
$23,000 - Website
$17,000 - Floor Projection
$17,000 - Floor Projection
$12,000 - Awards
$12,000 - Awards Show Show
$8,000 - Splash Pages Pages
$8,000 - Splash 4%
7%
$7,000 - Digital Guestbook
$7,000 - Digital Guestbook
$4,000 - Newspaper Letter Letter 28%
$4,000 - Newspaper 8%
12%
17% 23%
BUDGET
BRE A KD OW N

88. S TA N D F O R
S O METHI N G .