Ri403 Marketing Rathbun
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Virginia GRI 403: Personal Promotion Program as of 07/13/2009
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Ri403 Marketing Rathbun
- 1. GRI 403: Personal Promotion TheAgentTrainer.com | @MattRathbun Matthew Rathbun ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
- 2. MatthewRathbun Thinks He’s funnier than Broker Over 10 years in Always strives to be better www.TheAgentTrainer.com Husband and Father
- 4. I. Developing A Budget ! II. Developing A Marketing Plan ! III. The Follow-up ! IV. Evaluating Your Efforts ! V. Making It All Work ! Today’s Lineup
- 6. Business Expense - Those expenses incurred as a “cost of doing business” BUSINESS VS PROMOTIONAL Page 1 Promotional Expense - Income Producing expenses incurred in an “attempt to generate leads and attract business”
- 9. Marketing is a conversation
- 13. 96%of homebuyers use the internet as part of the search process 49% of homebuyers found the home they bought online 64%searched on mobile device 76%drove by home they found online as the first step46%online inquires actually buy
- 14. 12weeks of active searching online before buying 3weeks of active searching before contacting agent 51weeks from first online inquiry until becoming serious about looking for a home
- 17. 17
- 18. Personal Promotion - The sum total of all that is done to promote the use of your services Promotion and Marketing Page 8 Marketing - The sum total of all that is done to promote the sale of a service or product
- 19. Developing Business Quickly Page 8 For Sale By Owner Expired Listings Unoccupied Homes Foreclosures Open Houses Floor Time
- 20. Long Term Generation Page 9 Sphere of Influence Past Clients First Time Homebuyers Neighbors Relatives Organizations
- 23. “The most powerful concept in marketing is owning a word in the prospect’s mind” The Law of Focus Page 10
- 24. Name That Logo Page 10
- 25. Self Reflection Page 11 Strengths, Skills and Life Experiences How Do Client’s Benefit? How Do I Communicate My Message?
- 26. Page 12 Tools For Branding • Logo • Slogan • Your Image • Video • Photography • Color and Style • Design • Personal Appearance
- 28. Niche Marketing • What is your niche ! • Advantages ! • Disadvantages ! • How to Determine • What Do You Do? • What Do I Love? • What Do Other Ask of Me? • Passions Page 13
- 29. Individual Focus Page 15 What do I know about these people? What Do We Have In Common? Do I Fell Comfortable With Them? Where Can I Find Them? How Do I Reach Them? What Do They Need? How Can I Help Them?
- 30. Five Maintain a Customer Relationship Management System (CRM) Transfer all Contacts to a Spreadsheet Mail / eMail your SOI your Who, What and Where Create a systematic approach to staying in touch Be disciplined in maintaining your SOI and contacting them 1 2 3 4 5 Steps To Engaging Your Sphere of Influence
- 32. Page 16 Passive vs. Active
- 34. Page 18
- 35. Farming
- 36. Choosing Your Farm Is the soil fertile? Are there other farmers? Can you sustain it? Will it be profitable?
- 37. “People don’t buy what you do, they buy why you do it.” “ The goal is to do business with people who get what you do” Simon Sinek Author: Start With Why
- 38. “Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,” ! -Seth Godin
- 40. The Experience You offer has to be better than the one they’ve had...
- 42. You have something that the Aggregators don’t have... Hyper-Local Content!
- 43. SEO GUIDE
- 45. 95%…won’t leave the first page
- 46. • Bullet 10% of Clicks 90% of Clicks
- 49. Page 104
- 51. • Bullet Page 1
- 53. Pinterest.com
- 54. FSBO • Packets • Sites • Conversion
- 57. HUDMail • Bullet
- 59. Zillow.com/Agents • Create/Update Profile • Free Webinar's • Wordpress Plugins • Local Market Data • Mortgage Information • Facebook Apps • Website Badges • Market Data for your Site
- 60. • Bullet Zillow Profiles and Reviews (Think “SEO”)
- 62. zillow.com • Bullet Make Me Move
- 65. HouseLogic.com
- 70. VistaPrint .com
- 72. google.com/Sites
- 74. • NARRPR.com
- 75. RBIntel.com
- 76. Using the MLS Send Letters to those who rented 9-12 months ago regarding the buyer marketTax Record labels for postcards made on home printer Get Affiliate Buy-in MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows)
- 77. 76%of Sellers are more likely to list with an agent who offers a video 12%of Agents use video 81%of Buyers are more likely to look at home withVideos before those without
- 79. EngagePeople
- 82. Videolicious
- 84. SoundCloud .com
- 85. NextDoor .com
- 88. WineParty
- 89. 138 Years Old... ...and It Still Works
- 93. TheBasics Pixels - Important Dots Page 1
- 94. Digital Single-Lens Reflex • Interchangeable Lens • HD Photos • Countless Settings • HD Video • Phase Detection Auto-Focus • Speed • Flexible Page 1
- 102. Top Producer
- 103. WiseAgent .com
- 104. My Real Estate Tools
- 106. Are You Showing Fruit? Page 26
- 108. Customer Status Level 1 - Pending Appointment Level 2 - Call Today Level 3 - Active Prospects Level 4 - Inactive Prospects Level 5 - Master Prospects Level 6 - Sphere of Influence Level 7 - Niche Farming Prospects
- 110. Where’s The Time? Page 26