CBE 2013 Orientation

Stafford,VA

Why
Coldwell Banker Elite?
Spotsylvania,VA
Massaponax,VA
Prince WIlliams,VA
Locust Grove,VA
King George,VA
© 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews
International®, the Previews International Logo, “Dedicated to Luxury Real EstateSM”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. All other trademarks are the property of their respective owners.

• Global presence: 51 countries/3,100 offices
• More than 100 years of real estate experience
• $152.9 billion in U.S. sales volume for 2011

Support | Innovation |Resources
www.ColdwellBankerElite.com

25 According to Wall Street Journal/REALTrends,
over 25% of all sales volume by the top 250 teams and individual agents
came from the Coldwell Banker® network.*

www.ColdwellBankerElite.com %
*Individual and team rankings for sales volume in the Wall Street Journal/REAL Trends The Thousand Top Real Estate Professionals list 2011.

Real Trends Top 500 Report
130

98

$123B
65

33
$50B $47B
$60B

0

*According to the 2011 REAL Trends Top 500 report among brokers
with greater than 500 closed sales.


About Us

Headquarters in Stafford,VA

About Coldwell Banker Elite

Company Snapshot Business Philosophy
• 9 Offices / Divisions Our success has been defined with the
integrity, honesty, professionalism,
•Stafford
community involvement, and family
•Prince William devotion. Only those agents who are
•Spotsylvania committed to living up to these business
•Massaponax principles can be part of Coldwell Banker
•Locust Grove Elite.
•King George
•Fredericksburg / Commercial Highest Producing Local Company
•Relocation
•Property Management

•185 Sales Associates
•Nearly 10 million in Gross Commissions last year
•Over 1300 transactions last year
•Coldwell Banker Chairmans Circle
•Cartus Platinum Award
•Licensed in Virginia and Maryland

©2010 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International, Previews, Coldwell Banker Concierge,
Coldwell Banker On Location, Coldwell Banker University, We Never Stop Moving.

Coldwell Banker Elite Market Share

13.00
Coldwell Banker Elite
12.19

9.75

Century21 AdVenture
6.50
Long and Foster

ReMax Bravo Keller Williams

Realty World Select
3.25 6.24 5.96 ReMax Allegiance

4.11 4.1
3.22
2.42

0

Data Source: BrokerMetrics | Combined Ofﬁces | Market Area: Fredericksburg, Spotsylvania and Stafford Virginia


Mobile Tools

Mobile Advertising
• First real estate brand to work with
Apple on iAd advertising platform
• Websites & Apps
• Only national real estate brand with
iPhone and Android apps
• Mobile site accessible from any
phone


Coldwell Banker Elite
Mobile App Coldwell
Banker
Elite

Coldwell

•Unique Agent Code
Banker
Elite

•Direct Lead Feed

•Found in App Stores


Rapid Response
• When buyers inquire about
your listing, they want a
rapid response

• Our lead management
system notifies you
immediately


Industry leading website

Coldwellbanker.com features:
• IP lookup
• Keyword search
• “You May Also Like” property
recommendations
• Embedded listing and agent videos
• Home File


Name Recognition and Marketing
Generating Leads for You

• 94% Brand Awareness*

• Marketing strategy ensures that
Coldwell Banker resonates with
the most profitable customers.

• Coldwell Banker Real Estate
captured nearly 19,000
national media hits in 2010
which equates to $13 million in
media exposure.**

*Study conducted for Coldwell Banker Real Estate LLC by Brooks Rose Marketing Research Inc.


Coldwell Banker Works & Learning Portal
Award winning intranet
Access to all Coldwell Banker tools
Customizable for use as local intranet
Productivity tool:
• Awards tracker
• eCards/eNewsletters
• Access to LeadRouter
• Marketing Tools
• Education

Learning Portal:
• Online Learning / Designations
• Extensive Video Training Library
• Countless Tools and Resources


Coldwell Banker OnLocation

• Ground breaking YouTube channel
•Mashable.com Web Award Finalist
•Inman Innovator Award Finalist

• Over 1.2 million visits in 1st year

• Over 15,000 videos uploaded
• The only real estate channel on YouTube with
searchable video listings
• Visit at www.youtube.com/coldwellbanker
• Ongoing Company training and resources to
help you create awesome videos


Technology Education

•Video •Social Media
•Current Trends •Basic Computer Skills
•New Media •Mobile System
•Systems •Apps
•Website Marketing •Risk Management


MXIE Phone System

EliteScoop.com

•Video Tutorials •Step-by-Step How-to’s
•Current News •Tools and Apps
•Learning Opportunities •Resources

•Intranet EliteConnect
•Listing Management

•Personal Reporting

•Lead Management

•Service Provider List

•Have/Wants Exchange

•Company Files

•Rosters

•Do Not Call List


Property
Management
Portal

FredericksburgRentalManagement.com


How Our Team Works For You
Full Time Managers

Full Time Support Staff
Full Time Marketing Staff

Relocation Department
Full Time Technology Staff

Business Generation Team Property Management


Elite Marketing Resources

Free Lance-Star
Agent eCards

Listing
Distribution To
Over 600 Websites!


600 Websites

Premium Realtor.com
Video Distribution

Craig's List Single Listing Sites

CbeListings.com Coldwell Banker

QR Codes Zillow.com


Coldwell Banker Agent Profiles & Websites


Realtor.com


Company Socials

• Montpelier Hunt Races

• Office Socials

• Annual Awards Breakfast

• Top Producer Dinners

• Holiday Get-Togethers

It’s Time To Let Us Invest In Your Success
Following are some expenses you should anticipate to start your career.
Business Tools:
Influence Sphere Cards Free
Marketing tools :
Business Cards (1000) Free
Yard Signs Free
Sign Riders (First 5) Free
Real Estate Showcase Ads Free
Name Badge Free
MXIE Telecommunication System Free
Lockboxes Free
Color Free Lance Star Ads Only $15 per ad
Continuing Ed Credits Free
Premium Realtor.com Listings Only $25 per listing
Transaction related mail Free

Zipforms (NVAR, VAR, CBE) Only $50/year

Docusign (optional) Only $140/year

Errors and Omissions Only $300/year Bonus :
Franchise Fee Only 6% 100% Referrals, when sent through RELO

Technology Fees None Recruitment bonuses and residuals

Desk Fees None

Transaction/Admin Fees None

Copy or Office Supply Fees None


Are You
Ready For
the Next
Level?

CBE 2013 Orientation

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