Slides from #ASCD14 session "The 140 Character Community: Social Media & the Transparent School Community"

1. S O C I A L M E D I A & T H E T R A N S PA R E N T
S C H O O L C O M M U N I T Y
T H E 1 4 0 C H A R A C T E R C O M M U N I T Y
C H R I S C A S A L
P S 1 0 B R O O K LY N - N Y C D O E
C C A S A L @ P S 1 0 . O R G
@ M R _ C A S A L
http://goo.gl/xWeFwq
Presentation:

2. S E S S I O N B A C K C H A N N E L
#ascdrm410

3. @ P S 1 0 B R O O K LY N

4. W H O W E A R E
• Chris
• computer teacher
• technology coordinator
• Google Apps & iPad geek
• @mr_casal & @PS10Tech
• http://about.me/mrcasal
!
• PS 10
• K-5 public school
• GAFE
• iPads for teachers
• Technology is a big focus
• @PS10Brooklyn

5. @ P S 1 0 B R O O K LY N
• Twitter is but the entry point
• We Tweet, Vine, Instagram, Facebook…
• Social media for the transparent & engaged learning
environment

6. W E D O N ’ T D O I T A L O N E
• Website
• ps10.org
• collaborative between PTA & staff
• staff directory of email & class sites
• Calendar, event notices, pictures
• Twitter
• @PS10Brooklyn
• Facebook
• PS 10 Brooklyn

7. Teachers are the social media
ambassadors of your school community

8. W H Y T W I T T E R ?
• Twitter was new to all
• sometimes it’s easier to teach a new thing than a
familiar thing a new way
• Easy to keep “personal” and “professional” separate
• no one had a “personal” account
• It’s a quick, easy to use broadcast platform not
requiring viewers to have an account

9. TA G B O A R D . C O M
B U T W H A T A B O U T T H E PA R E N T S N O T O N S O C I A L M E D I A ?

10. W E H AV E H A S H TA G S …
# P S 1 0 B K TA G B O A R D . C O M / P S 1 0 B K
# P S 1 0 S W TA G B O A R D . C O M / P S 1 0 S W
# P S 1 0 S T TA G B O A R D . C O M / P S 1 0 S T

12. O U R G E N E R A L C O M M U N I T Y H A S H TA G
#ps10bk

14. O U R “ S T U D E N T W O R K ” H A S H TA G
#ps10sw

16. O U R “ S T U D E N T T W E E T E R ” H A S H TA G
#ps10st

18. TA G B O A R D . C O M / A S C D R M 4 1 0
#ascdrm410

19. C O N N E C T I N G
W I T H F U T U R E
C O M M U N I T Y
M E M B E R S
W E D O A N A L O G T O O

20. O U R T W E E T I N G
G O A L
• Give parents a glimpse
inside during the day
• Be transparent
• Share successes
• Engage & connect with,
and beyond, our
community

21. R O A D M A P…
• Pick a platform
• Build a framework
• be flexible and adventurous
• Let your teachers be your ambassadors
• trust
• Support & encourage engagement
Communication & community are built, most
solidly, when the methods are natural and useful

22. T H E PA P E R W O R K
• Boilerplate NYCDOE “photo consent” form
• start-of-year packet
• covers wide variety of media and use
• Classroom teachers know parent comfort
• Clusters are informed
• master list readily available
You don’t need to show faces to show
successes & engage families

23. F O L L O W U S !
• @PS10Brooklyn
• Over 30 staff members
• tagboard.com/ps10bk
• tagboard.com/ps10sw
• tagboard.com/ps10st

24. C O N TA C T
• Chris Casal
• ccasal@ps10.org
• @mr_casal & @PS10Tech
• thecasalos.blogspot.com & ps10tech.blogspot.com
• about.me/mrcasal
http://goo.gl/xWeFwq
Presentation:
TA G B O A R D . C O M / A S C D R M 4 1 0