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Three Social Media F-Words (& Five Companies That Use Them),[object Object],Ann Handley,[object Object],Chief Content OfficerMarketingProfs,[object Object],@marketingprofs on Twitter,[object Object]
Not the same old twitter stories,[object Object]
Who’s doing this well?,[object Object]
Who’s doing this well?,[object Object]
Who’s doing this well?,[object Object]
Walt Disney Co.,[object Object]
Walt Disney Co.,[object Object],Three weeks, 300+ tweets,[object Object],Hashtag #disneysa,[object Object],Short, trackable links,[object Object]
Walt Disney Co.,[object Object],“Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.”,[object Object],- Melanie Notkin,[object Object]
The Coffee Groundz,[object Object]
The Coffee Groundz,[object Object],[object Object]
Lots of publicity
Began hosting tweet-ups,[object Object]
General Mills,[object Object]
General Mills,[object Object],[object Object]
Unexpected volume of interaction
Let the customers take control,[object Object]
Intel,[object Object]
Intel,[object Object],[object Object]
Short and long-term incentives for winners
56k Facebook fans, 17k downloads, 101 countries
Final film shown worldwide,[object Object]
Forty,[object Object]

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