The document summarizes five companies that effectively used social media marketing. Walt Disney used Twitter to promote a campaign with over 300 tweets. The Coffee Groundz began using Twitter to announce first online orders and hosted meetups that increased publicity. General Mills engaged 25,000 Facebook fans. Intel held an animation contest on Facebook that engaged 56,000 fans from over 100 countries. Forty used staff photos on Twitter rather than logo ads, gaining over a million impressions while spending less than $400.