How You Can Use Social Media to Grow Your Business

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Marketing Smarts podcast host and MarketingProfs managing editor Matthew T. Grant shares tips for growing your business by using social media.

Negócios

How You Can Use
Social Media
to Grow
Your Business
Matthew T. Grant
Managing Editor,
MarketingProfs

A Bit About MarketingProfs
 Online Resource for Marketers
 Sign up to become a Basic Member!
 Check out our Podcast: Marketing Smarts

The Social Media are Tools for
Publishing and Sharing Content
 Tools
– Not ends in themselves
 Publishing
– Media you own
 Sharing
– That’s the “social” part!
 Content
– The food

Which is just to say…
 You don’t HAVE to use social media to grow your
business.

Also…
 You don’t have to DO social media to USE social media.

You Could Advertise
 Status Targeting
 Email Targeting

If you DO want to use social media…
 Focus on your business goals (not the tools)

Drive Traffic
 Search (SEO)
 Business Goal: Conversion!

Kaufman, Rossin & Co.
 50 Year Old Accounting Firm In Florida
 2nd largest in the state
 “People are buying a relationship”
 Business Goal: Employee Recruitment and Retention

Have Content!
 What do your customers actually care
about?
 Write (or podcast or make videos or
share great content you find) about
that!

Get in Touch!
 Twitter: @MattTGrant
 Email: MattG@MarketingProfs.com
 Podcast: Marketing Smarts!
– http://www.marketingprofs.com/podcasts/

Image Credits
 http://webexpedition18.com/articles/vintage-icon-set-for-bloggers/
 http://www.mediabistro.com/alltwitter/social-media-users_b22556
 http://en.wikipedia.org/wiki/File:Grandfather_Vlas.JPG
 http://www.jeffbullas.com/wp-content/uploads/2012/08/State-of-Blogging-in-2012.jpg
 http://commons.wikimedia.org/wiki/File%3AVictor_Gabriel_Gilbert_Gardening.jpg
 http://womenshistory.about.com/od/warwwii/ig/World-War-II-Rosies--Pictures/Hand-Drill-Operator---1942.-UzN.htm
 http://cdn2-
b.examiner.com/sites/default/files/styles/image_content_width/hash/de/76/de76df65211d8b2f8e2e29b6924bec3d.jpg
 http://www.examiner.com/images/blog/EXID3721/images/img-Dortcar%281%29.jpg
 http://www.examiner.com/article/selena-gomez-and-justin-bieber-relationship-does-it-irritate-you
 http://en.wikipedia.org/wiki/File:Global_Relay_Gastown_Grand_Prix_2012_-_Mens_Race_Starting_Line.jpg
 http://www.gutenberg.org/files/25075/25075-h/25075-
h.htmhttp://www.reusableart.com/v/animals/cats/colored+drawings/colored-cats-12.jpg.html

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