The document discusses using social media, specifically Facebook and Twitter, for an equine veterinary practice. It outlines why social media is important, how to develop a strategy and use different platforms like Facebook pages and Twitter. Key points are that social media allows for conversations and engagement with clients, but the goal should be educating and entertaining clients rather than just self-promotion. Success is measured by interactions like retweets and new followers gained through interesting content and participation.
12. Facebook Pages
Don’t want personal page
• Fan pages are indexed by search
engines while profiles are not.
• Fan pages provide “Insights” or
analytics while profiles do not.
• Fan Pages offer the ability to use
Facebook ad
42. Twitter Success
• The more we tweet the more followers
we get
• The more interesting we are the more
followers we get
• The more we follow others the more
followers we get