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Facebook & Twitter
for the Equine Vet Practice
      Mike Pownall, DVM
       www.mpequine.com
    www.slideshare.net/mpownall
Facebook & Twitter
• Why?
• How to use it?
• How to measure it?
Social Media
       Why is it Different?
•   Conversational
•   Collaborative
•   Selective
•   Immediate
•   Transparent
Social Media
 Why is it the Same?

Strategy
Strategy

• What is our
  goal?
• How are we
  going to do
  this?
• How do we
  know we are
  successful?
Strategy
• Facebook is not strategy
• Facebook is a tool.


• Herd health is a strategy to minimize
  the spread of a virus
• A vaccine is a tool
Why Do I Need Social Media?




 Challenges in equine practice
• Economy
• Competition
• Internet
Social Media Failure
•   Boring
•   Inconsistent
•   Preach
•   Don’t engage
•   Don’t measure
4Es of Social Media

•   Educate
•   Entertain
•   Engage
•   Evangelists
Ease of Use
• iPhones
• Droids
• Apps
Facebook Pages
    Don’t want personal page

• Fan pages are indexed by search
  engines while profiles are not.
• Fan pages provide “Insights” or
  analytics while profiles do not.
• Fan Pages offer the ability to use
  Facebook ad
Vanity Urls

www.facebook.comMcKeePownallEquineS
ervices

www.facebook.com/pages/Wisconsin-
Equine-Clinic-Hospital/220128931006
Twitter
• 140 characters
• Unique language
• Immediate updates
• Share links, photos, videos
• Twitter now has >200,000,000 users
• 8% of Americans
• Fastest growing platform
• # = Hashtag      Searching
• Ogrdy.ca/vjVduB = short URL
  • http://mobihealthnews.com/1
    4703/half-of-doctors-to-use-
    medical-apps-by-2012/
Twitter Success
• The more we tweet the more followers
  we get
• The more interesting we are the more
  followers we get
• The more we follow others the more
  followers we get
Twitter




• Retweets        • Interactions
• New Users       • Searches
• Mentions
Thank You
Keep in Touch
• mike@mpequine.com
• www.equinevetbusiness.com
• www.slideshare.net/mpownall

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Facebook & Twitter For The Equine Vet

Notas do Editor

  1. Once you have a tool how are you going to use it?
  2. KeyNeedexcelellent content
  3. Screen shot of facebook and twitter
  4. More and more click through to twitter from newslettersFind deb hazlewood tweets