Hispanics Influential -- ok now what?

March 4, 2009

Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

Fast Forward

2

No One

3

Disputes The Figures

4

Over 45 million

Sources: Pew Hispanic Center/US Census

5

largest ethnic group
in the U.S.


6

15% of US population


Oops! They forget…


Any Boricua’s in the house?


That’s not counting Puerto Rico’s 3.9 million residents


50 million by 2010


12

138 million by 2050


13

OMG is right!

14

30% of the population, still not counting Puerto Rico


U.S. Born

16

Outpacing immigration

17

1 in 2 births in

18

Hijole
(wow)

19

60% below the age of 30


20

compared to 42%
of all U.S. residents


21

Remember the 1 in 2 births?

22

They have older siblings…

23

Hispanic teens represent
1:5 teens


24

$20 billion in
spending power


25

Padre
(Cool)

26

Lets play un juego

27

If the US Hispanic population where a country
…how big would it be?


Canada

As big as any of these? Australia

Greece

Sweden


Canada is 36th

Australia is 51st

Greece is 74th

Sweden is 88th


We are mas grande!
Can you say 28th largest country in the world


In the greater Los Angeles media market
(5 counties) there are 6,598,578 Hispanics…


This would be the 99th largest country in the world.

Jordan is 104th,
Denmark is 108th,
Norway is 114th
and Ireland is 118th


There are over 2.5 million
Hispanic-owned businesses in the US.


The growth rate by Hispanic businesses is
3 times the national average


10% of all small business are Hispanic


Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database


The Hispanic Market has notoriously
been overlooked. Among some of
the false perceptions are that Latinos
don’t have spending power…?


$980 Billion in 2008


We were on track to hit $1 Trillion by 2010


Alone, US Hispanics would be
the 16th largest economy in the world


Taiwan is 16th,
Turkey is 18th,
Poland 19th,
Saudi Arabia 20th,
and Israel 31st


Which Latinos have the money?


397,148 Hispanic HH households in 2008
with annual income of over $150,000

609,624 households by 2013


Hispanics spend 9% more time
online than non-Hispanics


Latinos over-index in Text Messaging:
42% Latinos
34% African Americans
28% Non-Hispanic Whites

Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008


Latinos over-index in Mobile Games:
15% Latinos
11% African Americans
6% Non-Hispanic Whites

Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008


Latino households over-index on cell
phone expenditures, spending
106% of the amount spent by
non-Latino households

Sources: Latin Force, American Marketplace Datastream 2008 Series


66% Latinos report they keep up with
the latest developments in technology

Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008


72% have computers and televisions
in the same rooms



75% use the Internet and watch TV
always or very frequently



40% go online to research products
being advertised on TV



Who are these people he’s talking
about?


15.5 million Hispanics up to age 17
or 21% total population in this age group



In 2013, Hispanic youths 0 to 17 will
balloon by another 11%, compared to a
.04% increase among the Non-Hispanic
youths ages 0 to 17



In Los Angeles - 62% of 0 to 17
year olds are Hispanic



316 U.S. Counties in 2009 are
”majority-minority”

meaning that the non-Hispanic white population is
less than 50% in these areas, many of which are the
largest counties in the nation.



Retirement ages of 65 plus is
disproportionately non-Latino. In 2013,
Non-Latinos will form 92% of the
retirement-age population.



This will have important implications
for public service and economists
planning the future of the
American economy and its tax base.



Q: So how as a community do we
leverage this enviable position?


Lets play what if?

69

This year it's estimated
Americans will spend
$558 billion dining out.

Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008


They account for 33%
of all US retail electricity use



The average restaurant goes through
300,000 gallons of water a year


What if…Latino Restaurant owners:
1. Use Low-flow spray nozzles to save water.
2. Use Fluorescents which use a lot less energy than
standard bulbs.
3. Have used frying oil picked-up and passed on to
people who fuel their cars with it.
4. Buy local food - fish and meat don't travel far.


My point is…we are concentrated
geographically and often by
industry…with just these two
realities there is influence to make
change happen


Gracias!
(thank you)


Interested in Latinos & Green?

Visit:

Email me: mitch@grupoentrada.com

Special thanks to:


Hispanics Influential -- ok now what?

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