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1 de 28
_               _
 'ga - me - fe - 'ka - shen 
         e   e           e
5000 BC
2300 BC
1972
// US 183 MILLION
   13 HOURS/WEEK

// GLOBALL 3+ BILLION
          Y
   HOURS/WEEK

// 1.5 BILLION GAMERS IN
   10 YEARS
5.93
BILLION YEARS
_               _
 'ga - me - fe - 'ka - shen 
         e   e             e


// USING GAME MECHANICS FOR
   NON-GAME APPLICATIONS

// TURNING REAL WORLD
   SITUATIONS INTO GAMES
SO WHAT
MAKES A GAME
GAMING PRINCIPLES

// CHALLENGE
// SCOREKEEPING
// SOCIAL FEEDBACK & COMMUNITY
// AUTONOMY & CHOICE
WHY SHOULD WE CARE?




…CUZ TRUMAN SAYS IT’S
    IMPORTANT
NO REALLY…WHY??
URGENT OPTIMISM +
SOCIAL FABRIC +
BLISSFUL PRODUCTIVITY +
EPIC MEANING
     =
“SUPER EMPOWERED,
HOPEFUL INDIVIDUALS”
     - JANE MCGONIGAL
HOW ARE
ORGANIZATIONS
 USING GAME
  PRINCIPLES?
OWNERSHIP
PROGRESSION
ACHIEVEMENT
LEADER-
 BOARD
LEVELS
CASCADING
INFORMATION
APPOINTMENT
  DYNAMIC
COMMUNAL
DISCOVERY
±
 LET’S
 TEST
 OUR
SKILLS
GAMIFICATION WORKSHOP

// TEAMS BRAINSTORM A PROBLEM +
   GAMING SOLUTION

// TEAMS SHARE SOLUTION
WHY IS CARLY
   UPSET?
WORKSHOP
 1m FORM TEAMS
3m BRAINSTORM CHALLENGES
3m BRAINSTORM CONCEPTS
10m APPL GAMING MECHANICS TO
        Y
    SOLUTION
3m PREPARE SOLUTION TO SHARE
3m REGROUP + SHARE
WANT MORE?
// TED TALKS
   JANE McGONIGAL
   SETH PRIEBATSCH
// GAMIFICATION SUMMIT
   SEPT 15-16, 2011 NYC
// REALITY IS BROKEN
   BY JANE McGONIGAL
THANKS!

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